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Marketing

Marketing is the study of activities that influence the demand for an organization's products and services. The Rochester marketing PhD is designed to produce outstanding marketing scholars.

The distinctive features of our program are its reliance on microeconomics and psychology as foundational disciplines, and an emphasis on research based on rigorous analysis. The marketing faculty has diverse research interests, which cut across the traditional behavioral, quantitative, and managerial classifications in marketing.

Faculty and Research Interests

• Paulo Albuquerque: His research interests include the study of new product introductions, spatial and temporal diffusion of new brands using multimarket information, and heterogeneity in the behavior of consumers and firms across geographic markets.
• George R. Cook: His teaching interests are in the areas of marketing, management, sales management, marketing communications, services marketing, industry/vertical marketing, industrial/organizational psychology, and teleBusiness.
• Paul Ellickson: His research interests lie at the intersection between quantitative marketing and industrial organization, with a focus on using structural modeling.
• Dan Horsky: His primary research interests are in the analysis of consumer and firm be­havior as they relate to marketing activities. He has applied stochastic models to describe consumers’ brand-switching behavior.
• Mitchell J. Lovett: His research interests include learning by consumers, voters and firms, and the influence of that learning on behavior.
• Lawrence J. Matteson: He teaches corporate strategy, economics of competitive strategy, mar­keting strategy, and manufacturing and service strategy in both the regular MBA and the domestic and European Executive MBA programs.
• Jeanine Miklós-Thal: She is interested in industrial organization, marketing, and personnel economics.
• Sanjog R. Misra: His current research involves a theoretical and empirical investigation of marketing related issues. He is particularly interested in modeling the strategic decisions made by managers in salesforce and distribution environments in response to consumer demands and competitive pressure. In addition, he is interested in the econometric analysis of discrete and qualitative data, from both classical and Bayesian perspectives.
• Paul E. Nelson: Professor Nelson’s teaching and research in­ter­ests are concentrated on the multi-attrib­ute model of consumer behavior, brand management, product posi­tioning and pricing, outsourcing, and the Internet.
• Greg Shaffer: He teaches the course on pricing policies to full time and part time MBA students.
• Minjae Song: His research topics include measuring consumer benefit from technology innovation, modeling/analyzing cooperative R&D in high tech industries, and developing an empirical model for consumer demand.