Professor Cook’s teaching interests are in the areas of marketing, management, sales management, marketing communications, services marketing, industry/vertical marketing, industrial/organizational psychology and TeleBusiness.
He has taught at Boston University, Nazareth College, St. John Fisher College, Roberts Wesleyan College, SUNY Geneseo, Keuka College and Rochester Institute of Technology, where he has served as the evening chairperson for the Marketing Program. He was a distinguished professor at R.I.T. He instructs both at the undergraduate and graduate level.
Cook was employed by the Ford Division of the Ford Motor Company for 10 years in various marketing and management assignments both in the operations side of the business and in the Headquarters Marketing Staff.
He recently retired from the Xerox Corporation after 30 years of service in numerous sales, marketing and customer service assignments including: district manager, division manager, industry marketing, general manager, customer services marketing, division manager of national account service and marketing manager, TeleBusiness.
He has served as a president of the Rochester, N.Y., chapter of the American Marketing Association and serves on the new business books review board of the Journal of Consumer Marketing. Cook has recently completed a marketing case study on “JOLT, America’s Original Energy Drink!” that should be published soon. He has served as a member of the Business Advisory Council for the John Wiley School of Business at SUNY Geneseo. He was a member of the R.I.T. President’s Speakers Bureau and speaks on the subjects of quality, customer satisfaction, customer services marketing, affinity marketing and telebusiness.
B.S., Business Administration,
Indiana University
M.B.A., Marketing
The Ohio State University
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