Professor Lovett’s teaching interests include marketing research, marketing intelligence, marketing strategy and consumer behavior. His research interests include learning by consumers, voters and firms and the influence of that learning on behavior. Current projects investigate the following research questions: How does changing product quality affect consumer learning, purchase decisions and brand equity? What dynamic learning challenges constrain the firms’ ability to generate value from marketing learning? Why do candidates use negative political advertising more often the more competitive the race? These research projects have been presented at the Marketing Dynamics Conference and Marketing Science Conference.
Lovett was the Sheth Doctoral Consortium Fellow for Duke University in 2007 and in 2006 received the Institute for the Study of Business Markets’ Research Grant Silver Medalist Award, with Chris Moorman, for their project on marketing learning.
B.A., Economics, Mathematics, German,
Ohio Wesleyan University
M.B.A.,
Boise State University
Ph.D., Business Administration,
Duke University
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