Professor Nelson’s teaching and research interests are concentrated on the multi-attribute model of consumer behavior, brand management, product positioning and pricing, outsourcing and the Internet. Nelson directs the Brand Management Program at Simon. He recently had marketing articles published in Marketing Science, Management Science and the Journal of Retailing as well as philosophy and information systems journals. He has served as a reviewer for numerous journals, including Marketing Science, Management Science and the Journal of Consumer Research. Nelson and his co-author, Dan Horsky, won the John D. C. Little Award for the best paper published in 1992 in Management Science or Marketing Science, for their paper, “New Brand Positioning and Pricing in an Oligopolistic Market.” Nelson has also won the Frank M. Bass Award for the best published marketing paper based on a dissertation. Nelson previously taught at the Krannert Graduate School of Management at Purdue University. He has been inducted into Beta Gamma Sigma, Omicron Delta Epsilon, Pi Mu Epsilon and Phi Beta Kappa.
B.A., Mathematics, Economics and Business,
Macalester College
M.S., Business Administration,
University of Rochester
Ph.D., Business Administration,
University of Rochester
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