Professor Misra’s current research involves a theoretical and empirical investigation of marketing related issues. He is particularly interested in modeling the strategic decisions made by managers in salesforce and distribution environments in response to consumer demands and competitive pressure. In addition, he is interested in the econometric analysis of discrete and qualitative data, from both classical and Bayesian perspectives. Professor Misra’s research has been published or is to appear in various scholarly journals such as Marketing Science, Quantitative Marketing and Economics, the International Journal of Research in Marketing, Marketing Letters, IIE Transactions and the Journal of Law and Economics, among others.
Misra has also used his research to design and implement sophisticated analytical and econometric models for firms such as Xerox, Sprint, IMS Health, A. T. Kearney and Lucent Technologies, with an aim of helping them make better marketing decisions.
B.A., Economics, Ravenshaw College, India
M.B.A., Marketing, FSM, New Delhi, India
M.S., Statistics, State University of New York at Buffalo
Ph.D., Marketing, State University of New York at Buffalo
|
