MS project courses put you to work on multifaceted business challenges for real clients. Your team will complete a thorough analysis of relevant facts and market circumstances before delivering final recommendations for the client to implement.
This course serves as a practical capstone experience for the MS Marketing Analytics program. Partnering with corporate sponsors, student teams put their training to use in database projects that address practical marketing issues. Corporate guest speakers and practicing analysts guide students in their project work. Strong emphasis is placed on the context for applied analytics, the competitive market environment of the firm, customer attributes and sensitivities, marketing program recommendations, and business decision-making.
The Applied Finance Project course integrates and enhances classroom education with real-world experience – giving students opportunities to gain hands-on experience with the following business processes:
This course provides students with the opportunity to use the skills they have gained through MS coursework in statistics and analytics to the develop and execute a capstone project. The projects use real-world situations and data; they will serve as preparation for careers in industries such as marketing, consulting, and finance that require extensive knowledge and application of data science.
The success of the projects, which will be run in teams of 4-5 students, is the main objective of the course. Teams will have frequent meetings with the professor as well as another faculty member with expertise relevant to the project.
Additionally, lectures and guest speakers will provide insights on a variety of topics, including:
Full-Time MS in Accountancy