Simon Business School

Current Students and Alumni


Current Students

MS in Marketing Analytics Class of 2018

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Xuerui Chen

“Simon is renowned for pricing. I’m passionate about pricing, so I took the advanced pricing class and joined Simon Pricing Club. The Center for Pricing at Simon also provides a platform for interactions with pricing executives. All of these experiences helped me prepare for my future career. That is amazing.”

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Akshat Vyas

“I chose Simon for several reasons. First, they offered a specialized Marketing Analytics program, which isn't available at a lot of schools in the country currently. Second, the reputation of Simon online and among the people I talked to encouraged me. Finally, the program offered a good mix of marketing and technical subjects which helped me further enhance my marketing skills while adding new technical tools to my profile.”

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Di Wang

”The Marketing Analytics program has a very rigorous course structure and great professors. Also, since MSMA is a STEM-certified program, I will have the opportunity to practice the skills that I learned at Simon in the workplace at a US company.”

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Teodora Zivkovic

“I came to Simon because of its strong emphasis on analytical and quantitative skills necessary for making data-driven business decisions. As part of experiential learning, I worked with firms solving real-world analytical challenges, which gave me unparalleled competitive experience.”



MS in Marketing Analytics, Class of 2017

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Chensi (Cecily) Sun

Analyst, Consumer Analytics
Wyndham Worldwide Corporation

“At Wyndham in our department we have a really strong Simon alumni community. Some of the managers and other senior analysts are Simon alumni, so although I joined the company in July, I already feel like home.”

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Ke (Coco) Zhang

Specialist, Advanced Analytics

"My favorite club was the Simon Marketing Association. I participated in the Microsoft Case Competition and competed against MBA students -- we learned a lot from them. We also had the ability to reach out to staff and recruiters at Microsoft, so that was a great opportunity for me."

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Wen Chine


"Simon provided me with a platform to meet talented people, develop my career in the pricing area, and broaden my professional network. Besides, I enjoyed skiing, golfing and attending countless concerts with friends in Rochester."

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Erinma Ogbonna

Argus Information and Advisory Services

"After I heard from the Simon Admissions Office I researched the School, and the reason I chose to come here was because the School had a very good reputation, from the people who had come here before and from the industry. Also, I found it interesting that the dean of Simon Business School went to the University of Capetown, which is where I did my undergraduate degree as well."

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Muhammad Harris Sadiq

Pricing Analyst
Staples Business Advantage

“The MS in Marketing Analytics program is so enriched with marketing and quantitative skills that we are able to compete with graduates from the top business schools. I am proud to be a part of Simon community which is so vibrant and diverse and has helped me connect with individuals from all walks of life. Simon has given me a chance to excel in areas I could never imagine, and has made me a better prospect for the recruiters.”

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Darya Yanitskaya-Benison

Data Strategist

"I orignally come from a more creative, operational side of marketing. So for me it was very important to keep that aspect but at the same time to learn the technical details of marketing and be able to complete my profile with a more analytical edge and make it more well-rounded. That's why the Marketing Analytics program was the perfect fit for me."


MS in Marketing Analytics, Class of 2016

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Deepa Dilip

Revenue Management Analyst
The Hertz Corporation

"Simon practices what it preaches by closely following what works and what does not in the business world. The School’s student services and diverse student body enrich the whole experience."

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Isabelle Hoagland

Associate Editor
Inside U.S. Trade

"I chose to attend Simon because it was the perfect place to expand my international horizon with its highly diverse student body and the innovative and advanced marketing research applications, that will  offer me a certain edge on the rest of the competition."

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Benita Vaz

Argus Information and Advisory Sevices

“The intensive MS in Marketing Analytics program at Simon prepares you to confidently take on real-world business challenges. It offers you the right resources, guidance, and opportunities to develop your personality and demonstrate your leadership skills, paving the path to a successful career.”


MS in Marketing Analytics, Class of 2015

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Alec Kissinger

Senior Analyst - Strategy and Analysis

"I was looking to enhance my quantitative skills for a career in marketing and communications. The intensive curriculum gave me the opportunity to understand business fundamentals, as well as build the competitive analytical skills I needed to be successful."


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