Center for Pricing

The Mission of the Center for Pricing

The Center for Pricing was founded to promote excellence in pricing education and research at the Simon Graduate School of Business as well as to provide a platform for meaningful interaction between business executives, educators, and researchers in this high-demand field.

Pricing is a rapidly growing discipline, and the Simon School, famous for its economics-based empirical and analytical research, is leading the way in pricing research and in educating future business leaders in pricing.

 

MBA Pricing Track

The Simon Graduate School at the University of Rochester is proud to be the first institution to offer a comprehensive Pricing Track within the MBA. program. The track includes the historically popular Pricing Policies course as well as specialized advanced courses in pricing, negotiations, market research, competitive strategy, and database marketing.

Pricing is one of the most important, least understood, and most controversial decisions firms have to make. Doing it poorly is easy; doing it well is a challenge. Not surprisingly, there is a growing, and a largely unmet demand, for talented graduates who have the know-how and training in pricing techniques and strategies to improve bottom-line profits.

Students who graduate with the Pricing Track at the Simon School are comprehensively trained in state-of-the-art pricing theory and techniques. Our graduates are well equipped to make an immediate impact on their company’s bottom line.

 

Contact

To learn more about the Center for Pricing, e-mail centerforpricing@simon.rochester.edu, or call Rick Cardot, Director of the Center for Pricing at 585-276-3381.