At graduation, Kelly Stone credited Simon’s core curriculum and her marketing specialization with preparing her very well for what she hoped would be an accelerated career path in brand management. The years since have confirmed that confidence. The strong analytical framework for decision making comes into constant play in her work as a senior brand manager at Hasbro. The flexible Simon skill set promises to be increasingly valuable in the context of the challenging, changing global economy.
“Oddly enough for a marketing person, it was Simon’s sterling reputation in finance that attracted me. Brand management is an interesting blend of the creative and the analytical. I think that the challenge of succeeding at a school known for its rigorous quantitative curriculum created a competitive edge for me in the job market. Additionally, the international influence of the student body was highly interesting to me – I love international travel and learning about other cultures.”
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