Simon Business School

MS in Marketing Analytics

The Office of Student Engagement and Benet Career Management Center are dedicated to engagement with the incoming class through Online Orientation programming composed of pre-recorded webcasts. The following mandatory and optional sessions were created to help students quickly acclimate to Simon and accelerate career planning before the start of classes.

All webcasts will be available for viewing on Monday, October 26, 2020. Mandatory webcasts have associated deadlines to view them. If you were initially enrolled for August but deferred to a January enrollment and have completed viewing some or all of these mandatory webcasts, you do not have to view them again. Though we do encourage you to rewatch them as a refresher to make sure you are fully prepared closer to the start of your academic journey.

Note: Blackboard, the system where you can find these webcasts, will be offline between December 24 - December 31. As you will not be able to access Blackboard during that time period, please watch all mandatory webcasts by the stated deadline.

Please click the links below to check out all mandatory and optional webcasts in that topic area.

Career Education Series | Career Development | Careers In... Series

Academics | Leadership | Life at Simon | Life in Rochester

 

Career Education Series

Deadline Webinar

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December 20, 2020

Mandatory

Career Education Series #1
Developing a Strong Value Proposition and Personal Brand

Session 1 will cover how to leverage CareerLeader results into career preparation and search. You will also start laying the foundation for a strong value proposition and personal brand.

This webcast will be available on the Benet Center Onboarding Blackboard organization. Find it under Career Education Series.

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December 20, 2020

Mandatory

Career Education Series #2
Leveraging Career Research into Your Job Search

Session 2 will cover the benefits of company research, review the job search process as it relates to your field, discuss how to vet target lists of organizations that espouse your values and are more likely to support your career goals and interests, help you to identify and avoid fraudulent job postings, and create your personal job tracking system.

This webcast will be available on the Benet Center Onboarding Blackboard organization. Find it under Career Education Series.

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December 20, 2020

Mandatory

Career Education Series #3
Networking in a Virtual World

Session 3 will cover the importance of networking in a successful career search, creating a networking timeline, identifying ways to build a meaningful and sustainable network, connecting with the Simon community, how to reach out to a potential contact, practicing Elevator Pitches, and more.

This webcast will be available on the Benet Center Onboarding Blackboard organization. Find it under Career Education Series.

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December 20, 2020

Mandatory

Career Education Series #4
Recruiting in a Virtual World

Session 4 will cover recruiting and positioning yourself as a top candidate in a virtual world, reviewing the types of interviews you may experience and how to best prepare for them, and what to do once an interview is over.

This webcast will be available on the Benet Center Onboarding Blackboard organization. Find it under Career Education Series.

 

 

Career Development

Deadline Webcast

Optional

Welcome Incoming Class

This webcast features three Benet Career Peers, rising second year MBAs who work for and are trained by the Benet Center to assist you in your career preparation efforts. They offer some quick tips and advise for you to begin reflecting on as you continue the business school onboarding process.

  • Elvira Christanty, MBA Class of 2021
  • Shinjini Neogi, MBA Class of 2021
  • Jason Zhang, MBA Class of 2021

This webcast will be available on the Benet Center Onboarding Blackboard organization. Find it under Benet Ceneter Webcasts.

Optional

Doing Deep Industry Research via Library Databases

Simon is excited to introduce you to Bob Berkman, the Outreach Business Librarian, at Outreach, Learning & Research Services  (OLR) at the University’s Rush Rhees Library, who will give a session on how to do deep industry and company research using the library’s set of powerful business resources. During this session, you will not only gain an understanding of what library resources and databases are available to you to facilitate your career exploration and search, but will also gain hands-on experience with the University of Rochester’s Library system tools and platforms.

This webcast will be available on the Benet Center Onboarding Blackboard organization. Find it under Benet Ceneter Webcasts.

Optional

Job Search from an International Perspective Panel

Alumnus Tushar Mathur '17S (MS) has partnered with the Benet Center to provide more insight on what being an international candidate means during the job search process.

This webcast will be available on the Benet Center Onboarding Blackboard organization. Find it under Benet Ceneter Webcasts.

Optional

The Importance of Communication in the Job Search

Good communication is an essential tool in achieving productivity and maintaining strong working relationships at all levels of an organization. Employers who invest time and energy into delivering clear lines of communication will rapidly build trust among employees, leading to increases in productivity, output, and morale in general. Meanwhile, employees who communicate effectively with colleagues, managers, and customers are always valuable assets to an organization and it is a skill that can often set people apart from their competition when applying for jobs. Clinical Associate Professor Carol Shuherk, the lead coordinator of the Management Communication Course (MGC401) joins us to discuss key communication concepts conscious management of nonverbal communication and intentionality in structuring and choosing language for verbal communication in person and virtually.

This webcast will be available on the Benet Center Onboarding Blackboard organization. Find it under Benet Ceneter Webcasts.

Optional

Navigating the China Job Market with an MS Degree

The China Job Market continues to be a major player within the world economy. As such, more and more Simon Alum are choosing to return to China to seek employment If you are set on returning to China or unsure where you want to end up at this time, be sure to check out this webinar on Chinese Job Search; we go into the differences between a successful western job search and a successful job search in China.

After this webinar, you will be familiar with:
  • The Chinese Job Market and which industries will be most relevant to you
  • Resources to use throughout the year to remain up to date with Chinese business happenings and job postings
  • The difference between a Chinese and English Resume
  • How to frame your US experience to be marketable to Chinese employers

This webcast will be available on the Benet Center Onboarding Blackboard organization. Find it under Benet Ceneter Webcasts.

Optional

Effective Use of LinkedIn for Your Job Search

LinkedIn will become an integral tool in your career search tool box as you continue to research, and begin to network with professionals in your desired career path. LinkedIn Learning courses are a great way to expand your understanding of LinkedIn in general, as well as supporting your continued growth through access to learn about in-demand skills sought after by employers. By harnessing the power of the LinkedIn platform, you can tap into an expansive network of professionals, companies, and groups in your industry and beyond.

This webcast will be available on the Benet Center Onboarding Blackboard organization. Find it under Benet Ceneter Webcasts.

Optional

CETL Time Management Session - Effectively Managing Your Spring

Top business programs simulate the pressures of the workforce, teaching students to manage expectations, resources, and – above all – their time. From strategic planning to careful delegation, time management strategies are a crucial asset for career growth.

This webcast will be available on the Benet Center Onboarding Blackboard organization. Find it under Benet Center Webcasts.

Optional

Understanding SimonWorks and Handshake

Learn more about SimonWorks and Handshake, and how they can help you stay connected with the Simon community and support your internship and career search.

This webcast will be available on the Benet Center Onboarding Blackboard organization. Find it under Benet Center Webcasts.

Optional

Introducing the Benet Career Peers

Learn more about the Benet Career Peers and how they can help you on your career journey.

This webcast will be available on the Benet Center Onboarding Blackboard organization. Find it under Benet Center Webcasts.

 

Careers In... Series

Deadline Webinar

Optional

Careers and Trends in Analytics

For the last several years, analytics has been changing the way companies and organizations work. Advances in technology and data capabilities are rapidly evolving, enabling companies to use data to grow more efficient, become more innovative, and make better business decisions. In this Webinar, Assistant Professor Liza Mohr, Director of the Business Analytics program at Simon, provides a broad overview of the opportunities and challenges that companies face as they attempt to harness the many types of data they collect and offers insights into how analytic tools and resources work in real world settings.

This webcast will be available on the Benet Center Onboarding Blackboard organization. Find it under "Careers In..." Series.

Optional

Careers in Market Research and Consumer Insights

Companies invest a lot of money building and maintaining brand awareness for their products or services. Marketing analysts use a variety of analytical tools to gather data from across marketing channels to assess the value of marketing initiatives by measuring performance, using relevant business metrics. Some marketing analysts work in the area of market research where they analyze consumer feedback and preferences for existing or new products and services and develop insights that companies use to identify ideal customer segments based on product characteristics and cost. In this Webinar Simon alums will highlight their work as they help companies enhance their product and service offerings to reach their target customers.

This webcast will be available on the Benet Center Onboarding Blackboard organization. Find it under "Careers In..." Series.

Optional

Careers in Risk, Operations, AI, and Analytics Consulting

Business analytics drives practical, data-based changes in businesses and organizations. BA relies on using practical applications of statistical and analytical techniques to explore an organization’s data to identify meaningful and actionable recommendations that improve productivity, streamline processes, and enhance decision making. Analysts focus on developing business insights from data to improve a company’s overall performance. Business analysts work in a number of varied roles. In this Webinar you will hear Simon alums share information about how they work with data and highlight some of the technical tools they use.

This webcast will be available on the Benet Center Onboarding Blackboard organization. Find it under "Careers In..." Series.

Optional

Careers in Digital Marketing (including Social Media and Search Engine Optimization)

The rising trend of digitizing businesses has created the need for a new kind of professionals: ones well-versed in the business and art of digital marketing. The field of digital marketing has become crucial to a business’ success; it is no longer the “arts and crafts” department of a company, but the persons, actions, and processes required to strategically identify and guide potential customers through the purchase tunnel with efficiency and a high ROI.  

This webcast will be available on the Benet Center Onboarding Blackboard organization. Find it under "Careers In..." Series.

Optional

Careers in Pricing Analytics

Gain basic knowledge of potential career paths in Pricing including external consulting and internal strategy roles secured by Simon candidates based on the specialized knowledge areas and skills obtained through Simon training. Also in the Webinar learn how to leverage pricing as a differentiator in recruiting regardless of your primary function and industry focus areas.

This webcast will be available on the Benet Center Onboarding Blackboard organization. Find it under "Careers In..." Series.

 

Academics

Deadline Webinar

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December 20, 2020

Mandatory

MSMA: Meet Your Program Faculty & Academic Overview

Led by Associate Director of MS Advising, Stella Lee, this webcast will cover core curriculum, elective classes, and more within the MS Marketing Analytics program.

This webcast will be available on the Office of Student Engagement Blackboard organization. Find it under Orientation 2021 > MS: Webcasts & Recordings

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December 20, 2020

Mandatory

Ground Rules

Led by Director of MBA & MS Programs, Karen Mach, this webcast will cover key Simon policies relating to behavior both inside and outside of the classroom.

This webcast will be available on the Office of Student Engagement Blackboard organization. Find it under Orientation 2021 > MS: Webcasts & Recordings

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December 20, 2020

Mandatory

Virtual Classroom Overview

Led by Director of Instructional Design, Michele Messenger, this webcast covers Zoom tips, tricks, and guidelines for making the virtual classroom a smooth experience. (Note: This is a recording of the live program during May Starts Orientation.)
 

This webcast will be available on the Office of Student Engagement Blackboard organization. Find it under Orientation 2021 > MS: Webcasts & Recordings

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December 20, 2020

Mandatory

MS Team Communication

Led by Director of Student Life Nate Kadar, this webcast covers tips and best practices for effective team communication.

This webcast will be available on the Office of Student Engagement Blackboard organization. Find it under Orientation 2021 > MS: Webcasts & Recordings

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December 20, 2020

Mandatory

Business Ethics & Case Follow-up

Which side are you on? Led by Executive Director of Experiential Learning, Wayne France, these two webcasts will teach you about managing business situations when moral and ethical problems arise.

These webcasts will be available on the Office of Student Engagement Blackboard organization. Find it under Orientation 2021 > MS: Webcasts & Recordings

 

Leadership

Deadline Webinar

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December 20, 2020

Mandatory

Introduction to the Masters Advisory Council (MAC)

Led by several 2019-2020 members of the Masters Advisory Council (MAC), this webcast will cover our MS student leadership group and how they make the Simon community ever better.

This webcast will be available on the Office of Student Engagement Blackboard organization. Find it under Orientation 2021 > MS: Webcasts & Recordings

December 15, 2020
8:00 AM - 9:00 AM (EST)

Mandatory
LIVE WEBINAR

Professionalism in Business

Led by Executive Director of Experiential Learning, Wayne France, this webcast will cover professional behaviors in different settings

Register in SimonWorks.

Optional

Professional Club Expo

Learn how to get involved at Simon! Listen to Professional Club Leaders discuss their club’s mission, programming, and the value the club brings to the Simon student experience.

This webcast will be available on the Office of Student Engagement Blackboard organization. Find it under Orientation 2021 > MS: Webcasts & Recordings

Optional

Diversity and Educational Club Expo

Learn how to get involved at Simon! Listen to Diversity and Educational Club Leaders discuss their club’s mission, programming, and the value the club brings to the Simon student experience.

This webcast will be available on the Office of Student Engagement Blackboard organization. Find it under Orientation 2021 > MS: Webcasts & Recordings

Optional

Social Club Expo

Learn how to get involved at Simon! Listen to Social Club Leaders discuss their club’s mission, programming, and the value the club brings to the Simon student experience.

This webcast will be available on the Office of Student Engagement Blackboard organization. Find it under Orientation 2021 > MS: Webcasts & Recordings

 

Life at Simon

Deadline Webinar

Optional

UHS & Health Insurance Webinar

University Health Service (UHS) will cover health history forms and health insurance options in this informative workshop. There will time at the end for questions as well.

This webinar recording will be available on the Office of Student Engagement Blackboard organization. Find it under Orientation 2021 > MS: Webcasts & Recordings

Complete by
December 20, 2020

Mandatory

Return to Campus: COVID-19 Campus Safety Training

This module is designed to ensure that everyone understands the operational and procedural changes the University has made in response to COVID-19, as well as explains the personal precautions that University community members are expected to take in order to prevent the spread of COVID-19, including adhering to face covering and social distancing guidelines.

This training is mandatory for all students, unless you are attending virtually for the whole program. Please complete it by Sunday, December 20, 2020. The training is available as a stand-alone module that you will see on the homepage of Blackboard.

The COVID-19 Safety module needs to be completed before starting to use the Dr. ChatBot health screening app, but the training does not automatically enroll you in Dr. ChatBot—separate instructions for starting to use Dr. ChatBot will be forthcoming by email.

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December 20, 2020

Mandatory

Wellness at Simon

Led by Events Manager, Brittany Grage, this webcast will cover upcoming wellness programs as well as Simon and University resources for mental health.

This webcast will be available on the Office of Student Engagement Blackboard organization. Find it under Orientation 2021 > MS: Webcasts & Recordings

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December 20, 2020

Mandatory

Campus and Public Safety

This webcast covers helpful safety information, including how to access emergency services, campus services to assist you in non-emergencies, and practices to protect your personal property.

This training is mandatory for all students, unless you are attending virtually for the whole program.

Note that this is part of the ISO Pre-Arrival Orientation for International Students. If you are an international student, please only complete this within the ISO Pre-Arrival Orientation on Blackboard—you are not required to watch this again via the OSE Blackboard org.

This webcast will be available on the Office of Student Engagement Blackboard organization. Find it under Orientation 2021 > MS: Webcasts & Recordings

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December 20, 2020

Mandatory

Title IX: BADASS Bystander

Led by the Title IX Office, this webcast will cover information about student’s rights, resources, and options for reporting sexual misconduct at the University.

In this session, you will learn practical tools for communicating about consent and boundaries, learning to spot the differences between a healthy or unhealthy relationship, while also acquiring skills to be active bystanders who take action to interrupt harm and generate positive actions by others.

This webcast will be available on the Office of Student Engagement Blackboard organization. Find it under Orientation 2021 > MS: Webcasts & Recordings

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December 20, 2020

Mandatory

Run, Hide, Fight

Led by Public Safety Captain of Training, Michael Brock, this webcast covers tactics you can use in cases of active violence on campus.

This training is mandatory for all students, unless you are attending virtually for the whole program.

This webcast will be available on the Office of Student Engagement Blackboard organization. Find it under Orientation 2021 > MS: Webcasts & Recordings

Optional

Wellness and Mental Health in the Virtual World

Led by Simon Wellness Consultant Kwasi Boaitey LMSW, CASAC, this webcast features Simon students sharing their wellness plans and tools for mental health. (Note: This is a recording of the live program during May Starts Orientation.)

This webcast will be available on the Office of Student Engagement Blackboard organization. Find it under Orientation 2021 > MS: Webcasts & Recordings

 

Life in Rochester

Deadline Webinar

Optional

Housing Tours

Get the inside scoop on what graduate and off-campus housing looks like. Current students and recent graduates have filmed tours of their apartments just for you.

These webcasts will be available on the Office of Student Engagement Blackboard organization. Find them under Orientation 2021 > MS: Webcasts & Recordings

Optional

Welcome to Rochester

New to the city? This webcast will cover how to get around town, the best places to shop, and Simon favorites (restaurants, entertainment, and more).

This webcast will be available on the Office of Student Engagement Blackboard organization. Find it under Orientation 2021 > MS: Webcasts & Recordings

 

 
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