Simon Business School
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Faculty & Research

Faculty Profile

Marshall Freimer
Professor of Management Science and of Computers and Information Systems (retired)
Phone: 585.275.3013
Office: 3-320 Carol Simon Hall

Teaching Interests

Computers and Information Systems, Applied probability and optimization.

Research Interests

Professor Freimer has teaching and research interests in applied probability and optimization. He currently utilizes some of this work in the analysis of problems in information systems and marketing. His work appears in management, engineering, economics, statistics and mathematics journals. He is co-author, with Leonard S. Simon, of the book Analytical Marketing. He has held a Ford Foundation Faculty Fellowship and has won the Simon School Superior Teaching Award.

Professional History

Professor of Management Science and of Computers and Information Systems (retired)
University of Rochester Simon School of Business, Rochester NY
July 1999 -
Associate Professor of Management Science and of Computers and Information Systems
University of Rochester Simon School of Business, Rochester NY
September 1963 - June 1999

Education

Harvard University - 1960
Ph D
Mathematics

Publications

2017
Patient Choice in Acute Care
Contribution Type: Conference Proceeding
Journal/Publisher/Proceedings Publisher: Hawaii International Conference on Systems Sciences
Volume: 49
Visit the website: hicss.hawaii.edu
2013
Pricing of Wireless Services: Service Pricing vs. Traffic Pricing
Contribution Type: Journal Article, Academic Journal
Journal/Publisher/Proceedings Publisher: Information Systems Research Journal
Volume: 24
Issue: 2
2012
Data Quality: Setting organizational policies
Contribution Type: Journal Article, Academic Journal
Journal/Publisher/Proceedings Publisher: Decision Support Systmes
Volume: 54
2012
Periodic Advertising Pulsing by Competitive Firms
Contribution Type: Journal Article, Academic Journal
Journal/Publisher/Proceedings Publisher: Marketing Science
Volume: 31
Issue: 4
2011
Firms as Incubators of Open Source Software
Contribution Type: Journal Article, Academic Journal
Journal/Publisher/Proceedings Publisher: Information Systems Research Journal
Volume: 22
Issue: No 1
2011
The Disruptive Effect of Open Platforms on Markets for Wireless Services
Contribution Type: Journal Article, Academic Journal
Journal/Publisher/Proceedings Publisher: Journal of Management Information Systems
Volume: 27
Issue: No 3
2007
A Temporary Monopolist: Taking Advantage of Information Transparency on the Web
Contribution Type: Journal Article, Academic Journal
Journal/Publisher/Proceedings Publisher: Journal of Management Information Systems
Volume: 24
Issue: No 2

Current Research Programs

Effect of Classification Errors on Screening Equilibria
In this work we look at the effect of errors in classification of a consumer on screening equilibria. Whether the firm knows about the possibility of error makes a difference in the contracts and outcomes.
Urgent Care Ownership and Location
We are examining the location and pricing of urgent care centers vis a vis emergency department locations. The key issue is that the while an ED is a full service acute care facility, the UC is not. The patients choose with error. We examine the effect of error on the economic equilibrium.
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