2019
Empirical Research on Political Marketing: A Selected Review
Contribution Type: Journal Article, Academic Journal
Journal/Publisher/Proceedings Publisher: Consumer Needs and Solutions
Volume: 6
Issue: 3
2019
Can Your Advertising Really Buy Earned Impressions? The Effect of Brand Advertising on Word of Mouth
Contribution Type: Journal Article, Academic Journal
Journal/Publisher/Proceedings Publisher: Quantitative Marketing and Economics / Springer
Volume: 17
Issue: 3
2019
Product Launches with New Attributes: A Conjoint-Loyalty Card Technique for Estimating Demand
Contribution Type: Journal Article, Academic Journal
Journal/Publisher/Proceedings Publisher: Journal of Marketing Research
Volume: 56
Issue: 5
2018
Mobile Diaries Benchmark Against Metered Measurements: An Empirical Investigation
Contribution Type: Journal Article, Academic Journal
Journal/Publisher/Proceedings Publisher: International Journal of Research in Marketing
Volume: 35
Issue: 2
2016
The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment
Contribution Type: Journal Article, Academic Journal
Journal/Publisher/Proceedings Publisher: Marketing Science
Volume: 35
Issue: 1
2015
Targeting Political Advertising on Television
Contribution Type: Journal Article, Academic Journal
Journal/Publisher/Proceedings Publisher: Quarterly Journal of Political Science
Volume: 10
Issue: 3
2014
A Dataset on Brands and their Characteristics
Contribution Type: Journal Article, Academic Journal
Journal/Publisher/Proceedings Publisher: Marketing Science
Volume: 33
Issue: 4
2013
On Brands and Word of Mouth
Contribution Type: Journal Article, Academic Journal
Journal/Publisher/Proceedings Publisher: The Journal of Marketing Research
Volume: 50
Issue: August
2012
Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract A Desirable Mix of Customers
Contribution Type: Journal Article, Academic Journal
Journal/Publisher/Proceedings Publisher: Marketing Science
Volume: 31
Issue: 4
2012
Marketing and Politics: Models, Behavior and Policy Implications
Contribution Type: Journal Article, Academic Journal
Journal/Publisher/Proceedings Publisher: Marketing Letters
Volume: 23
Issue: 2
2011
Seeds of Negativity: Knowledge and Money
Contribution Type: Journal Article, Academic Journal
Journal/Publisher/Proceedings Publisher: Marketing Science
Volume: 30
Issue: 3
Directory