Simon Business School
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Faculty & Research

Faculty Profile

Young Sun Lee
Clinical Assistant Professor
Phone: 585.276.6672
Office: 2-316 Carol Simon Hall
CV

Bio

Professor Lee earned a Ph.D. in Communication from Florida State University and has taught a variety of communication courses at Florida State. Prior to pursuing her Ph.D., Lee served as a senior marketing consultant and executive researcher for The Nielsen Company in Seoul, South Korea.

Teaching Interests

Managerial Communication: presentations, public speaking, interpersonal communication; Marketing Communication

Research Interests

Persuasion, Social Marketing, Brand Communication, Health Communication

Professional History

Clinical Assistant Professor
University of Rochester, Simon Business School
July 2016 -
Senior Marketing Consultant/Researcher
The Nielsen Company
2008 - 2010
Editorial Manager
Korean Journal of Journalism & Communication Studies
2007 - 2008

Education

Florida State University - 2016
Ph D
Strategic Communication
Chung-Ang University - 2008
MA
Mass Communication
Chung-Ang University - 2006
BA
Political Science

Publications

2017
Integrating Self-Affirmation with Health Risk Messages: Effects on Message Evaluation and Response
Contribution Type: Journal Article, Academic Journal
Journal/Publisher/Proceedings Publisher: Health Communication
Volume: 32
Issue: 2
Visit the website: http://dx.doi.org/10.1080/10410236.2015.1113483
2016
Assessing Brand Communication Strategies on Social Media: A Comparative Analysis of Global Brands’ Twitter Usage in the U.S. and South Korea
Contribution Type: Journal Article, Academic Journal
Journal/Publisher/Proceedings Publisher: Asian Communication Research
Volume: 13
Issue: 1
Visit the website: http://dx.doi.org/10.20879/acr.2016.13.1.80
2014
Genre Matters: A Comparative Study on the Entertainment Effects of 3D in Cinematic Contexts
Contribution Type: Journal Article, Academic Journal
Journal/Publisher/Proceedings Publisher: 3D Research
Volume: 5
Issue: 3
Visit the website: http://dx.doi.org/10.1007/s13319-014-0015-6
2014
Do brands talk differently?: An examination of product category involvement of elaboration likelihood model in Facebook
Contribution Type: Journal Article, Academic Journal
Journal/Publisher/Proceedings Publisher: Journal of Advertising and Promotion Research
Volume: 3
Issue: 2
Visit the website: http://japr.or.kr/journal/article.php?code=25778
2011
Responsibility and representation
Contribution Type: Journal Article, Academic Journal
Journal/Publisher/Proceedings Publisher: Media, Culture and Economy: Critical Interrogations. (Korean Translation)
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