Faculty Profile

Young Sun Lee

Clinical Assistant Professor

Email: youngsun.lee@simon.rochester.edu

Phone: 585.276.6672

Office: 2-316 Carol Simon Hall

Bio

Professor Lee earned a Ph.D. in Communication from Florida State University and has taught a variety of communication courses at Florida State. Prior to pursuing her Ph.D., Lee served as a senior marketing consultant and executive researcher for The Nielsen Company in Seoul, South Korea.

Teaching Interests

Managerial Communication: presentations, public speaking, interpersonal communication; Marketing Communication

Research Interests

Persuasion, Social Marketing, Brand Communication, Health Communication

Professional History

Clinical Assistant Professor

University of Rochester, Simon Business School

July 2016 -

Senior Marketing Consultant/Researcher

The Nielsen Company

2008 - 2010

Education

Florida State University - 2016

Ph D

Communication

Chung-Ang University - 2008

Mass Communication

Chung-Ang University - 2006

Political Science

Publications

2020

Innovations with businesscommunication in classrooms: Instructional note on practice-based presentation topics and online communication practice tools

Contribution Type: Journal Article, Academic Journal

Journal/Publisher/Proceedings Publisher: Business Communication Research and Practice, 3(1)

Visit the website: https://doi.org/10.22682/bcrp.2020.3.1.53

2017

Integrating Self-Affirmation with Health Risk Messages: Effects on Message Evaluation and Response

Contribution Type: Journal Article, Academic Journal

Journal/Publisher/Proceedings Publisher: Health Communication

Volume: 32

Issue: 2

Visit the website: http://dx.doi.org/10.1080/10410236.2015.1113483

2016

Assessing Brand Communication Strategies on Social Media: A Comparative Analysis of Global Brands’ Twitter Usage in the U.S. and South Korea