Simon Team Advances to JLCC Finals.

Simon Team Advances to JLCC Finals.

February 10, 2023 | By Bret Ellington

A team representing Simon Business School under the name “Leaders for Equity” will be competing in the final round of the Third Annual John R. Lewis Racial Justice Case Competition (JLCC). The five students will have the distinction of participating in the very first “Making the Case for Change Finals Weekend” in Atlanta February 16 through 18.

Founded at Emory University’s Goizueta Business School in 2020, JLCC is the first, student-run case competition focused on racial justice and pairs sponsoring companies with students looking to make a change in the realm of inequality. This year’s sponsors are Delta Air Lines and Taco Bell.

According to Senior Associate Dean of Education and Innovation and Marketing Professor Mitch Lovett, the event is an opportunity to make an immediate impact.

“The JLCC brings together some of the best and brightest students from the country’s top business universities to address real-world racial justice issues,” he said. “The goal is to do more than bring awareness, it’s really to bring about actual change; and I’m extremely impressed with the Simon team for their innovative thinking on this important subject.”

The students, Chagan Sanathu, Rudjy Benite Ponceja, Nancy Marie Brito, Alec Thomas Dietsch, and Mihika Suhas Naik, make up one of only four teams qualifying for the finals. The other three finalists are teams representing Georgia Tech College of Engineering, Kelly School of Business at Indiana University, and Berkeley Haas.

The team winning first place will be awarded $20,000, and the second-place team will win $10,000. Additionally, an Audience Choice Award winner will receive $3,000. The winning teams will donate half of their prize money to a non-profit racial justice organization of their choosing.

MORE ABOUT THE JOHN R. LEWIS RACIAL JUSTICE CASE COMPETITION

The JLCC is a first of its kind student-run case competition focused on racial justice that provides students the opportunity to understand the history of systemic racism in the US and provide bold, innovative, and actionable recommendations for companies actively looking to address issues of racial inequality both inside and outside their organizations.


Bret Ellington

Bret Ellington is a copywriter and content creator for the Simon Business School Marketing Department.


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