Simon Business School

Marketing Top Career Paths 980w


As an integral part of any organization’s success, marketing is a strong career option for students with a desire to drive brand, service, and product growth. Many diverse career paths aggregate into the marketing umbrella, with opportunities in strategic planning, product positioning, and brand management often utilizing MBA talent.

By choosing a marketing concentration at Simon Business School, you will be part of a program that places heavy emphasis on strategy, research, analytics, and pricing. In order to give our students a competitive edge, we integrate all aspects of marketing into the curriculum, with a goal of developing genuine industry insight.

Marketing at a Glance

  • 29.4 percent of Simon MBA Class of 2018 graduates were hired into marketing and sales functions. Our students have had strong career placement success in the following areas:
  • The base salary range for Simon MBAs hired within marketing or sales functions was $78,000 to $123,000, with a mean of $98,500, in 2018.
  • Get to know the experts who drive our Marketing program. Meet our esteemed faculty.
  • Students preparing for careers in marketing are strongly encouraged to gain hands-on experience through an internship. MBAs benefit from not only real-world experience, but also expanded professional networks gained through internships. For information on employers who have hired Simon interns and our placement data, please refer to our detailed employment report.

Course Highlights

Position yourself to be competitive in the global marketplace. As you plan your academic path, consider the following courses. You will gain invaluable insights, experiences, and skill sets to help you excel in your career.

  • Pricing Policies (STR 423/MKT 414)
  • Brand Management (MKT 441)
  • Brand Strategy (MKT 448)


Career Placement

The following companies have recruited Simon MBA talent for marketing positions:

  • Boehringer Ingelheim GmbH
  • Cargill Inc.
  • Colgate-Palmolive Company
  • Constellation Brands Inc.
  • Eastman Chemical Company
  • Eli Lilly and Co.
  • General Electric (GE Capital)
  • Hewlett-Packard Co.
  • IRI
  • Johnson & Johnson
  • Kimberly-Clark Corporation
  • Kraft Foods Group
  • Nestlé USA
  • Novartis Consumer Health
  • Panduit
  • PepsiCo
  • Pernod Ricard USA Inc.
  • Pfizer
  • Procter & Gamble
  • Reckitt Benckiser Group plc
  • SC Johnson
  • Simon-Kucher & Partners
  • The Hershey Company
  • The Nielsen Company
  • Unilever
  • Vendavo Inc.
  • Wells Enterprises, Inc.

Please see our Employment Summary for additional career data and information.

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