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Marketing Analytics Curriculum

As many marketing jobs involve data analysis and interpretation, the Simon program has a strong quantitative component. This is a STEM designated program. Applicants should have taken some mathematics and/or statistics as undergraduates, and be ready for advanced statistical training in the program.

Study Tracks

While an internship is not required for the Master’s in Marketing Analytics program, and there is no guarantee of placement, we encourage students to consider the value that internships offer their graduate education.

Get more information on the Full-Time MS in Marketing Analytics Program in the course catalog.

Full-Time MS in Marketing Analytics students have two available tracks for the completion of their studies:

  • Non-internship track
  • Internship track

While an internship is not required, and there is no guarantee of placement, we encourage students to consider the value that internships offer their graduate education.

Program Requirements

Note: This chart reflects the 2019-20 academic schedule. This is subject to change.

fall semester
Pre-fall
fall a
fall b
GBA462R Core Statistics for MS Students Using R
GBA464 Programming for Analytics
GBA463 Economics and Marketing Strategy for MS Students
CIS417 Introduction to Business Analytics
MKT436 Predictive and Causal Analytics in R
GBA424 Analytics Design and Applications
MKT414 Pricing Policies
CHOOSE 1 ELECTIVE:
CIS432 Advanced Predictive Analytics with Python
MKT437 Digital Marketing
MCG461 Professional Communications (4 credits)
spring semester
spring a
spring b
MKT465 Marketing Analytics Project (3 credits)
choose 2 electives:
MKT437 Digital Marketing
MKT440 Pricing Analytics
CIS434 Social Media Analytics
CHOOSE 1 ELECTIVE:
MKT431 Consumer Behavior
MKT439 Advanced Pricing
MKT451 Consumer and Brand Research
CIS418* Advanced Business Modeling and Analysis Using Spreadsheets

All courses are 2.5 credit-hours unless otherwise noted.

The program of study for the MSMA degree is a lock-step program that meets all the requirements for a STEM certified program.

*Internship track

  • MSMA students in the Internship track will not take CIS418 in Spring B but will take CIS418 the following Fall A as their last class. There are no exceptions on this class.
  • CIS418 can be taken remotely, however all students are required to return to campus for the last 3 hours of lecture and the final exam. Failure to attend both will result in a failing grade.

 

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