Simon Business School

Faculty Profile

Yufeng Huang
Assistant Professor of Marketing
Phone: 585.273.2438
Office: 3-221 Carol Simon Hall

Bio

Before joining Simon, Yufeng Huang obtained his PhD in Marketing and MS in Economics at Tilburg University (Netherlands).

Teaching Interests

Pricing, programming and data analytics

Research Interests

Yufeng Huang's research focuses on the intersection of Quantitative Marketing and Empirical Industrial Organization. His current research projects explore topics such as the evolution of consumer expertise, managerial quality and firm learning, the impact of product design on competition, and the emergence and impact of the e-commerce.

Professional History

Assistant Professor of Marketing
University of Rochester Simon Business School
July 2015 -

Education

Tilburg University - 2015
Ph D
Marketing
Tilburg University - 2011
MS
Economics
Sun Yat-sen University - 2009
BS
Economics

Publications

2020
Intertemporal Demand Spillover Effects on Video Game Platforms
Contribution Type: Journal Article, Academic Journal
Journal/Publisher/Proceedings Publisher: Management Science
2019
Learning by doing and the Demand for Advanced Products
Contribution Type: Journal Article, Academic Journal
Journal/Publisher/Proceedings Publisher: Marketing Science
Volume: 38
Issue: 1
2018
Pennies for your thoughts: Costly product consideration and purchase quantity thresholds
Contribution Type: Journal Article, Academic Journal
Journal/Publisher/Proceedings Publisher: Marketing Science
Volume: 37
Issue: 6
2010
Corruption and Firm Growth in Transitional Economies (in Chinese)
Contribution Type: Journal Article, Academic Journal
Journal/Publisher/Proceedings Publisher: China Economic Quarterly
Volume: 015
Issue: 4

Current Research Programs

An economic explanation for gender preference in rural China
Compatibility Between Consumer Durables
Learning by Doing and Consumer Switching Costs
Learning to Search and the Migration to Online
Learning to set prices in the Washington State liquor market
Pennies for your thoughts: Costly product consideration and purchase quantity thresholds
Revealed preference heterogeneity from consumer ratings
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