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Pianpian Kong

Area of Study: Marketing


Curriculum Vitae

Prior Education

  • University of Rochester, Ph.D. in Marketing (Minor Area: Applied Statistics), 2017 (Expected)
  • University of Rochester, M.S. in Business Administration, 2014
  • Shanghai University of Finance and Economics, B.A. in Economics and Mathematics, Cum Laude, 2011

Research Interests

  • Quantitative Marketing, Empirical Industrial Organization, Structural Modeling, Platform Development and Tied Goods, Retailing, Bargaining, Channel Relationship, Spatial Competition in Retail Industry

Research Papers/Publications

  • “Putting the Horses Before the Cart: Harnessing the Power of Partner Brands” (Job Market Paper) with Paul Ellickson and Mitchell Lovett
  • “Private Labels and Retailer Profitability: Bilateral Bargaining in the Grocery Channel” with Paul Ellickson and Mitchell Lovett (Working paper)
  • “Complementarity and Cannibalization in Differentiated Retailers: Evidence from Co-location by Walmart and Sam’s Club” (Working paper)
  • “Software Entry and Bilateral Contract with Platform Provider” (Work in progress)
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