Marketing, Including the Brand Management and Pricing Tracks

Almost any smart business leader will tell you marketing is playing an increasingly important role in today’s instant access, 24/7 global marketplace. Staying ahead of your competition, regardless of the business you’re in, means satisfying the customer better than the others. We’ll prepare you for those challenges with one of the best and brightest marketing departments in the country.*

Our Brand Management track helps you develop skills in everything from strategy and product development to sales and promotion, while our innovative Pricing Track teaches you how to utilize “big data” analysis to make smart decisions for profitable pricing strategies. You may also combine marketing to round out your education. Popular combinations include marketing and finance, marketing and operations management, and marketing and electronic commerce.

Required core courses, plus five other courses:

Brand Management Track

If you’re looking to become a brand or product manager in either the consumer or industrial products markets or in financial services, we offer a unique and truly exceptional Brand Management Track.

Participation in the program requires taking:

Pricing Track

If you are interested in a career in pricing, or simply want to master state-of-the-art techniques, Simon offers a pricing track that is on the cutting edge in this dynamic and fast growing field. The Pricing Track enables you to integrate the foundations of your Simon degree, including analytic marketing, cost accounting, finance, managerial economics, operations, and strategy to deliver profitable pricing models for your future employers and organizations.

If you wish to take the Pricing Track, you should complete the following 5 courses:

or

In addition to these required courses, the faculty require one additional course from the list below:

or

* Subject to change. For most up-to-date concentration requirements, please refer to the Course Catalog.