Deborah had the responsibility for managing the $1 billion Iams brand in North America at Procter and Gamble, the world’s largest advertiser. She is now the Senior Brand Manager for the P&G Brand. Appointed Iams Dog Brand Manager in 2007, Deborah reinvigorated the base business with a global restage to deliver breakthrough marketing and media innovation focused solely on putting the consumer at the center of every decision.
Deborah is a eight year veteran of Procter & Gamble, having joined the company as an assistant brand manager on Dryel. In her second assignment as an Assistant Brand Manager, she launched Gain with a Touch of Softness and created the “Love Letters” advertising campaign. In addition to re-staging the base business at Iams, another key accomplishment included launching the most successful Iams Cat initiative in Iams history, Iams Multi-Cat.
Deborah serves on the board of directors for the SPCA of Greater Cincinnati. She is truly a pet passionate consumer. She also enjoys traveling to new countries to explore different cultures. A 1996 graduate of Michigan State University, the Buffalo, NY native earned her MBA with concentrations in Finance and Marketing from Simon Business School in 2001. Prior to joining P&G, she spent three years at Pricewaterhouse Coopers as an Auditor.
Deborah is now the Senior Brand Manager for the P&G Brand. Appointed Iams Dog Brand Manager in 2007, Deborah reinvigorated the base business with a global restage to deliver breakthrough marketing and media innovation focused solely on putting the consumer at the center of every decision.
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Professional MBA