ISMS Marketing Science ISMS Marketing Science Conference 2021 Conference 2021
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The INFORMS Society for Marketing Science (ISMS) Marketing Science Conference is an annual event that brings together leading marketing scholars, practitioners, and policy makers with a shared interest in rigorous scientific research on marketing problems.
The 43rd ISMS Marketing Science Conference will be held virtually from June 3-5, 2021 and hosted by Simon Business School, the University of Rochester.
Log in to see details of the full conference schedule and abstracts.
The schedule is in Eastern Daylight Saving time.
Session Time
June 3, 2021
June 4, 2021
June 5, 2021
Game Theory
Game Theory
Game Theory
9:00-10:15am
Game Theory: Competitive Strategy
Game Theory: Selling Strategy
Game Theory SS: Game Theory in Marketing II
10:15-11:15am
Game Theory: Information
Game Theory: Targeting and Recommendation
No session scheduled.
11:30am-12:30pm
Game Theory: Policy Implications
Game Theory: Theory models
No session scheduled.
12:45-1:45pm
Game Theory: Retailing
Game Theory SS: Game Theory in Marketing I
No session scheduled.
Pricing
Pricing
Pricing
9:00-10:15am
Pricing: Behavioral Economics 1
Pricing: Pricing 1
New Product Development and Growth: Diffusion Models
10:15-11:15am
Pricing: Behavioral Economics 2
Pricing: Pricing 2
New Product Development and Growth: Funding Innovation
11:30am-12:30pm
Pricing: Discounts and Promotions
Pricing: Pricing - Structural
New Product Development and Growth: New Product Design
12:45-1:45pm
Pricing: Durables, Bundling, and Demand Estimation
Pricing SS: The Role of Bargaining in Online and Offline Markets
No session scheduled.
The Role of Influencers
The Role of Influencers
Text & Image Analytics
9:00-10:15am
The Role of Influencers SS: Influencer Marketing 1
The Role of Influencers SS: Influencer Marketing 5
Text & Image Analytics SS: Understanding Conversations
10:15-11:15am
The Role of Influencers SS: Influencer Marketing 2
The Role of Influencers: Influencer Marketing 6
Text & Image Analytics: NLP in Marketing 1
11:30am-12:30pm
The Role of Influencers SS: Influencer Marketing 3
The Role of Influencers: Influencer Marketing 7
Text & Image Analytics: NLP in Marketing 2
12:45-1:45pm
The Role of Influencers SS: Influencer Marketing 4
The Role of Influencers: Influencer Marketing 8
Text & Image Analytics: Image Analytics
Social Media and UGC
Social Media and UGC
Social Media, UGC, and AI
9:00-10:15am
Social Media and UGC: Reviews/UGC 1
Social Media and UGC SS: Different Facets of Online Reviews
Social Media and UGC: Reviews/UGC 5
10:15-11:15am
Social Media and UGC: Reviews/UGC 2
Social Media and UGC SS: Customer Engagement in Online Communities and Social Networks
Social Media and UGC: Social Media
11:30am-12:30pm
Social Media and UGC: Reviews/UGC 3
Social Media and UGC: Social Media Engagement
AI: Machine Learning 1
12:45-1:45pm
Social Media and UGC: Reviews/UGC 4
Social Media and UGC: Word-of-Mouth
AI: Machine Learning 2
Retailing
Retailing
Sales Force Management and B2B
9:00-10:15am
Retailing: Offline Shopping
Retailing: Retailing/Demand
Sales Force Management and B2B: Sales Force Management 1
10:15-11:15am
Retailing: Online Retailing
Retailing: Retailing/New Markets
Sales Force Management and B2B: Sales Force Management 2
11:30am-12:30pm
Retailing: Online Shopping
No session scheduled.
Sales Force Management and B2B: Business-to-Business Marketing 1
12:45-1:45pm
Retailing: Omnichannel
Practitioner: Practitioner
No session scheduled.
Digital Economy
Digital Economy
Digital Economy
9:00-10:15am
Digital Economy: Crowdfunding I
Digital Economy: Marketing, Games, and Gamification I
Digital Economy: Platforms 1
10:15-11:15am
Digital Economy: Digital Advertising
Digital Economy: Online Marketplaces and Platforms I
Digital Economy: Platforms 2
11:30am-12:30pm
Digital Economy: Electronic Commerce
Digital Economy: Online Marketplaces and Platforms II
No session scheduled.
12:45-1:45pm
Digital Economy: Game Theory
Digital Economy: Peer-to-peer markets
No session scheduled.
Artificial Intelligence
Artificial Intelligence
Artificial Intelligence
9:00-10:15am
AI SS: Computer Vision and Design Analytics
AI: AI
AI: AI-Adoption
10:15-11:15am
AI SS: Location Big Data and Consumer Location Intelligence (Session A)
AI: AI-Demand
AI: AI-Sales
11:30am-12:30pm
AI SS: Location Big Data and Consumer Location Intelligence (Session B)
AI SS: When Algorithms Produce and Reduce Biases In Decision-Making
AI: AI-Methods
12:45-1:45pm
AI SS: Location Big Data and Consumer Location Intelligence (Session C)
AI SS: Machine Learning Applications
AI: Recommendation Systems 1
Digital Economy
Digital Economy
Machine Learning & Causal Inference
9:00-10:15am
Digital Economy SS: Digitization 1: Influencers
Digital Economy SS: Improving Customer Recommendations
Machine Learning and Causal Inference: Machine Learning and Causal Inference
10:15-11:15am
Digital Economy SS: Digitization 2: Policy
Digital Economy SS: Online Badges, App Engagement, and Mail-in Rebate
Machine Learning and Causal Inference SS: Treatment Effect Estimation and Applications (Session I)
11:30am-12:30pm
Digital Economy SS: Digitization 3: Targeting and Recommendations
Digital Economy SS: Special Session on Sharing Economy
Machine Learning and Causal Inference SS: Treatment Effect Estimation and Applications (Session II)
12:45-1:45pm
Digital Economy SS: Digitization 4: Consumption
No session scheduled.
No session scheduled.
Customer Relationship Management
Branding Strategy and Metrics
Choice Modeling
9:00-10:15am
Customer Relationship Management: Customer Relationship Management
Branding Strategy and Metrics: Brand Equity
Choice Modeling: Choice Modeling 1
10:15-11:15am
Customer Relationship Management: Customer Journey and CLV
Branding Strategy and Metrics: Branding Strategy
Choice Modeling: Choice Modeling 2
11:30am-12:30pm
Customer Relationship Management: Loyalty & Rewards Programs
Branding Strategy and Metrics: Negative Effects on Brand Equity
Choice Modeling: Bayesian Methods
12:45-1:45pm
Customer Relationship Management: Service Orientation
Choice Modeling SS: Integrating Habit Research into Consumer Choice Modelling
Choice Modeling: Conjoint
Advertising
Advertising
Search
9:00-10:15am
Advertising: Advertising 1
Advertising: Advertising 3
Advertising: Explore/exploit strategies
10:15-11:15am
Advertising: Advertising 2
Advertising SS: Issues on Advertising, Search and Platforms I
No session scheduled.
11:30am-12:30pm
Advertising: Advertising 4
Advertising SS: Issues on Advertising, Search and Platforms II
Search: Consumer Search 1
12:45-1:45pm
Advertising: Advertising 5
Advertising SS: Empirical Advertising Strategy
Search: Search, Sampling & Consideration
Marketing, Finance, Politics, and Regulation
Marketing, Finance, Politics, and Regulation
Industries in Focus
9:00-10:15am
Marketing, Finance, Politics, and Regulation SS: Causal Effects and Policy Decisions
Marketing, Finance, Politics, and Regulation: Marketing and Finance I
Industries in Focus SS: Healthcare Policy And Consumer Decision
10:15-11:15am
Marketing, Finance, Politics, and Regulation SS: Data-driven Policy Evaluations in Emerging Markets
Marketing, Finance, Politics, and Regulation: Political Marketing 1
Industries in Focus SS: Online/Digital Healthcare
11:30am-12:30pm
Marketing, Finance, Politics, and Regulation SS: Policy, Regulation and Marketing - 1
Marketing, Finance, Politics, and Regulation: Political Marketing 2
Industries in Focus: Health Care
12:45-1:45pm
Marketing, Finance, Politics, and Regulation SS: Policy, Regulation and Marketing - 2
Marketing, Finance, Politics, and Regulation: Regulation
Industries in Focus: Entertainment Marketing
Social Impact
Social Impact
Social Impact
9:00-10:15am
Social Impact: Sustainability 1
Social Impact: Sustainability 3
Social Impact: Corporate Social Responsibility 1
10:15-11:15am
Social Impact: Sustainability 2
Social Impact: Diversity & Markets
Social Impact: Corporate Social Responsibility 2
11:30am-12:30pm
Social Impact: Privacy 2
Social Impact: Privacy 1
Social Impact: Information and Disclosure
12:45-1:45pm
Social Impact: Social Impact - Covid
Memoriam Kalyan Raman
Social Impact: Improving Welfare in Education, Health, Financial Markets
Consumer Behavior
Consumer Behavior
Consumer Behavior
9:00-10:15am
Consumer Behavior SS: Behavioral Bias in Marketing
Consumer Behavior SS: Recovering Preferences
Consumer Behavior: Reputation
10:15-11:15am
Consumer Behavior: Mental Processing
Consumer Behavior: Digital Marketing
Consumer Behavior: Emotions
11:30am-12:30pm
Consumer Behavior: Loyalty & Customer Satisfaction
No scheduled session.
No scheduled session.
12:45-1:45pm
Consumer Behavior: NLP and Consumer Behavior
Consumer Behavior: Cues
No scheduled session.
2:00-3:00pm
Awards Ceremony
Womens Career Workshop
ISMS Fellows (Invitation Only)
Blue Room
Editor Session (JM, QME, Management Science)
Editor Session (JMR, Marketing Science, IJRM, JR)
No session scheduled.
Gold Room
Dean's Panel on Faculty Careers
Women’s Career Breakout 1
No session scheduled.
Room 1
Pradeep Chintagunta
Women’s Career Breakout 2
Carl Mela
Room 2
Sridhar Moorthy
Women’s Career Breakout 3
Dina Mayzlin
Room 3
Avi Goldfarb
Oded Netzer
Paul Ellickson
Room 4
No session scheduled.
Olivier Toubia
Puneet Manchanda
Room 5
No session scheduled.
Catherine Tucker
Russ Winer