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ISMS Marketing Science ISMS Marketing Science Conference 2021 Conference 2021
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The INFORMS Society for Marketing Science (ISMS) Marketing Science Conference is an annual event that brings together leading marketing scholars, practitioners, and policy makers with a shared interest in rigorous scientific research on marketing problems.
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The 43rd ISMS Marketing Science Conference will be held virtually from June 3-5, 2021 and hosted by Simon Business School, the University of Rochester.
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Log in to see details of the full conference schedule and abstracts.
The schedule is in Eastern Daylight Saving time.
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Session Time
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June 3, 2021
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June 4, 2021
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June 5, 2021
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Game Theory
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Game Theory
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Game Theory
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9:00-10:15am
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Game Theory: Competitive Strategy
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Game Theory: Selling Strategy
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Game Theory SS: Game Theory in Marketing II
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10:15-11:15am
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Game Theory: Information
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Game Theory: Targeting and Recommendation
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No session scheduled.
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11:30am-12:30pm
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Game Theory: Policy Implications
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Game Theory: Theory models
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No session scheduled.
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12:45-1:45pm
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Game Theory: Retailing
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Game Theory SS: Game Theory in Marketing I
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No session scheduled.
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Pricing
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Pricing
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Pricing
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9:00-10:15am
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Pricing: Behavioral Economics 1
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Pricing: Pricing 1
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New Product Development and Growth: Diffusion Models
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10:15-11:15am
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Pricing: Behavioral Economics 2
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Pricing: Pricing 2
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New Product Development and Growth: Funding Innovation
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11:30am-12:30pm
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Pricing: Discounts and Promotions
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Pricing: Pricing - Structural
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New Product Development and Growth: New Product Design
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12:45-1:45pm
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Pricing: Durables, Bundling, and Demand Estimation
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Pricing SS: The Role of Bargaining in Online and Offline Markets
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No session scheduled.
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The Role of Influencers
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The Role of Influencers
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Text & Image Analytics
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9:00-10:15am
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The Role of Influencers SS: Influencer Marketing 1
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The Role of Influencers SS: Influencer Marketing 5
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Text & Image Analytics SS: Understanding Conversations
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10:15-11:15am
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The Role of Influencers SS: Influencer Marketing 2
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The Role of Influencers: Influencer Marketing 6
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Text & Image Analytics: NLP in Marketing 1
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11:30am-12:30pm
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The Role of Influencers SS: Influencer Marketing 3
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The Role of Influencers: Influencer Marketing 7
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Text & Image Analytics: NLP in Marketing 2
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12:45-1:45pm
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The Role of Influencers SS: Influencer Marketing 4
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The Role of Influencers: Influencer Marketing 8
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Text & Image Analytics: Image Analytics
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Social Media and UGC
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Social Media and UGC
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Social Media, UGC, and AI
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9:00-10:15am
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Social Media and UGC: Reviews/UGC 1
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Social Media and UGC SS: Different Facets of Online Reviews
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Social Media and UGC: Reviews/UGC 5
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10:15-11:15am
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Social Media and UGC: Reviews/UGC 2
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Social Media and UGC SS: Customer Engagement in Online Communities and Social Networks
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Social Media and UGC: Social Media
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11:30am-12:30pm
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Social Media and UGC: Reviews/UGC 3
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Social Media and UGC: Social Media Engagement
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AI: Machine Learning 1
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12:45-1:45pm
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Social Media and UGC: Reviews/UGC 4
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Social Media and UGC: Word-of-Mouth
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AI: Machine Learning 2
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Retailing
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Retailing
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Sales Force Management and B2B
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9:00-10:15am
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Retailing: Offline Shopping
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Retailing: Retailing/Demand
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Sales Force Management and B2B: Sales Force Management 1
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10:15-11:15am
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Retailing: Online Retailing
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Retailing: Retailing/New Markets
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Sales Force Management and B2B: Sales Force Management 2
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11:30am-12:30pm
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Retailing: Online Shopping
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No session scheduled.
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Sales Force Management and B2B: Business-to-Business Marketing 1
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12:45-1:45pm
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Retailing: Omnichannel
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Practitioner: Practitioner
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No session scheduled.
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Digital Economy
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Digital Economy
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Digital Economy
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9:00-10:15am
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Digital Economy: Crowdfunding I
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Digital Economy: Marketing, Games, and Gamification I
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Digital Economy: Platforms 1
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10:15-11:15am
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Digital Economy: Digital Advertising
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Digital Economy: Online Marketplaces and Platforms I
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Digital Economy: Platforms 2
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11:30am-12:30pm
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Digital Economy: Electronic Commerce
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Digital Economy: Online Marketplaces and Platforms II
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No session scheduled.
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12:45-1:45pm
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Digital Economy: Game Theory
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Digital Economy: Peer-to-peer markets
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No session scheduled.
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Artificial Intelligence
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Artificial Intelligence
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Artificial Intelligence
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9:00-10:15am
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AI SS: Computer Vision and Design Analytics
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AI: AI
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AI: AI-Adoption
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10:15-11:15am
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AI SS: Location Big Data and Consumer Location Intelligence (Session A)
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AI: AI-Demand
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AI: AI-Sales
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11:30am-12:30pm
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AI SS: Location Big Data and Consumer Location Intelligence (Session B)
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AI SS: When Algorithms Produce and Reduce Biases In Decision-Making
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AI: AI-Methods
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12:45-1:45pm
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AI SS: Location Big Data and Consumer Location Intelligence (Session C)
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AI SS: Machine Learning Applications
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AI: Recommendation Systems 1
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Digital Economy
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Digital Economy
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Machine Learning & Causal Inference
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9:00-10:15am
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Digital Economy SS: Digitization 1: Influencers
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Digital Economy SS: Improving Customer Recommendations
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Machine Learning and Causal Inference: Machine Learning and Causal Inference
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10:15-11:15am
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Digital Economy SS: Digitization 2: Policy
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Digital Economy SS: Online Badges, App Engagement, and Mail-in Rebate
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Machine Learning and Causal Inference SS: Treatment Effect Estimation and Applications (Session I)
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11:30am-12:30pm
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Digital Economy SS: Digitization 3: Targeting and Recommendations
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Digital Economy SS: Special Session on Sharing Economy
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Machine Learning and Causal Inference SS: Treatment Effect Estimation and Applications (Session II)
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12:45-1:45pm
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Digital Economy SS: Digitization 4: Consumption
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Customer Relationship Management
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Branding Strategy and Metrics
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Choice Modeling
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9:00-10:15am
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Customer Relationship Management: Customer Relationship Management
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Branding Strategy and Metrics: Brand Equity
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Choice Modeling: Choice Modeling 1
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10:15-11:15am
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Customer Relationship Management: Customer Journey and CLV
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Branding Strategy and Metrics: Branding Strategy
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Choice Modeling: Choice Modeling 2
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11:30am-12:30pm
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Customer Relationship Management: Loyalty & Rewards Programs
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Branding Strategy and Metrics: Negative Effects on Brand Equity
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Choice Modeling: Bayesian Methods
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12:45-1:45pm
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Customer Relationship Management: Service Orientation
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Choice Modeling SS: Integrating Habit Research into Consumer Choice Modelling
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Choice Modeling: Conjoint
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Advertising
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Advertising
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Search
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9:00-10:15am
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Advertising: Advertising 1
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Advertising: Advertising 3
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Advertising: Explore/exploit strategies
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10:15-11:15am
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Advertising: Advertising 2
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Advertising SS: Issues on Advertising, Search and Platforms I
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No session scheduled.
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11:30am-12:30pm
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Advertising: Advertising 4
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Advertising SS: Issues on Advertising, Search and Platforms II
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Search: Consumer Search 1
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12:45-1:45pm
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Advertising: Advertising 5
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Advertising SS: Empirical Advertising Strategy
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Search: Search, Sampling & Consideration
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Marketing, Finance, Politics, and Regulation
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Marketing, Finance, Politics, and Regulation
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Industries in Focus
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9:00-10:15am
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Marketing, Finance, Politics, and Regulation SS: Causal Effects and Policy Decisions
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Marketing, Finance, Politics, and Regulation: Marketing and Finance I
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Industries in Focus SS: Healthcare Policy And Consumer Decision
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10:15-11:15am
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Marketing, Finance, Politics, and Regulation SS: Data-driven Policy Evaluations in Emerging Markets
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Marketing, Finance, Politics, and Regulation: Political Marketing 1
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Industries in Focus SS: Online/Digital Healthcare
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11:30am-12:30pm
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Marketing, Finance, Politics, and Regulation SS: Policy, Regulation and Marketing - 1
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Marketing, Finance, Politics, and Regulation: Political Marketing 2
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Industries in Focus: Health Care
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12:45-1:45pm
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Marketing, Finance, Politics, and Regulation SS: Policy, Regulation and Marketing - 2
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Marketing, Finance, Politics, and Regulation: Regulation
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Industries in Focus: Entertainment Marketing
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Social Impact
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Social Impact
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Social Impact
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9:00-10:15am
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Social Impact: Sustainability 1
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Social Impact: Sustainability 3
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Social Impact: Corporate Social Responsibility 1
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10:15-11:15am
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Social Impact: Sustainability 2
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Social Impact: Diversity & Markets
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Social Impact: Corporate Social Responsibility 2
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11:30am-12:30pm
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Social Impact: Privacy 2
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Social Impact: Privacy 1
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Social Impact: Information and Disclosure
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12:45-1:45pm
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Social Impact: Social Impact - Covid
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Memoriam Kalyan Raman
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Social Impact: Improving Welfare in Education, Health, Financial Markets
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Consumer Behavior
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Consumer Behavior
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Consumer Behavior
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9:00-10:15am
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Consumer Behavior SS: Behavioral Bias in Marketing
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Consumer Behavior SS: Recovering Preferences
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Consumer Behavior: Reputation
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10:15-11:15am
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Consumer Behavior: Mental Processing
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Consumer Behavior: Digital Marketing
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Consumer Behavior: Emotions
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11:30am-12:30pm
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Consumer Behavior: Loyalty & Customer Satisfaction
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No scheduled session.
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No scheduled session.
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12:45-1:45pm
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Consumer Behavior: NLP and Consumer Behavior
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Consumer Behavior: Cues
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No scheduled session.
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2:00-3:00pm
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Awards Ceremony
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Womens Career Workshop
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ISMS Fellows (Invitation Only)
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Blue Room
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Editor Session (JM, QME, Management Science)
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Editor Session (JMR, Marketing Science, IJRM, JR)
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No session scheduled.
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Gold Room
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Dean's Panel on Faculty Careers
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Women’s Career Breakout 1
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No session scheduled.
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Room 1
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Pradeep Chintagunta
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Women’s Career Breakout 2
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Carl Mela
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Room 2
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Sridhar Moorthy
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Women’s Career Breakout 3
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Dina Mayzlin
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Room 3
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Avi Goldfarb
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Oded Netzer
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Paul Ellickson
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Room 4
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No session scheduled.
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Olivier Toubia
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Puneet Manchanda
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Room 5
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No session scheduled.
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Catherine Tucker
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Russ Winer
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Rotunda
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Open bar
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Open bar
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Open bar + Poster Session
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Conference Instructions
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Conference Chair
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Mitch Lovett
Simon Business School, University of Rochester
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Track Chairs
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Paulo Albuquerque
INSEAD, France
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Elea Feit
LeBow College of Business, Drexel University
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Yesim Orhun
Ross School of Business, University of Michigan
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Renana Peres
The Hebrew University of Jerusalem
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Tony Ke
The Chinese University of Hong Kong Business School
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Georgios Zervas
Questrom School of Business, Boston University
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Kanishka Misra
Rady School of Management, UC San Diego
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Avery Haviv
Simon Business School, University of Rochester
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Fees
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