Course overview
The focus of ENT 423 is learning how to prepare an effective business plan that will communicate the value of the concept. Among the critical issues that will be addressed are competitive conditions and industry trends, sustainable competitive advantages, management, marketing, financial plan, exit possibilities, franchising, and legal entities. The approach used is appropriate for start-ups and for corporate venturing. It is also suitable for both profit and for not-for-profit organizations.
At the same time plans are prepared, other entrepreneurial issues are studied, such as assembling resources, launching and building new ventures and harvesting results. Lectures, a prominent case study, and guest speakers are utilized. The speakers are entrepreneurs at various stages in their careers and will provide an interesting context to the entrepreneurial endeavor. The course will address a range of new venture topics from the development of management teams, marketing, finance, venture capital and legal issues. The completion of a business plan for a proposed new venture is required.
Key Takeaways
- Understand the issues and challenges facing the entrepreneur in the process of creating a new venture or product innovation.
- Develop a business plan that will be presented as part of a team project.