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See yourself here.

A city shaped by big ideas

Rochester has long been a city of innovation, ideas, and social change. Known first as the "Flour City" for its booming milling industry and later as the "Flower City" for its world- renowned nurseries, Rochester also played a pivotal role in the abolitionist movement. Frederick Douglass published The North Star here and helped freedom seekers through the Underground Railroad, while Susan B. Anthony advanced the fight for women's suffrage.

That legacy of innovation helped give rise to pioneering companies such as Kodak, Xerox, and Bausch + Lomb and continues today through world-class healthcare, optics, imaging, entrepreneurship, and higher education.

Explore rochester points of Interest →

43% lower Cost of living compared with the New York State average*
3rd largest metropolitan area in New York State
4 Distinct seasons to experience
2.5 to 3 miles from Frederick Douglass Greater Rochester International Airport (ROC)

*RentCafe, September 2026; consumer costs based on C2ER Cost of Living Index

Networking beyond campus

There’s a thriving professional community beyond Simon. Explore some of the Rochester organizations that bring together professionals, entrepreneurs, and business leaders across the region.

James Lako Story

“I’ve really come to love the character of Rochester. Java’s Cafe is one of my favorite places to study, and I’m a regular at the Jazz Festival. It gives you that Rochester spirit, that love for music and life. And, of course, every student has to try a Garbage Plate at least once.”

  • James Wani-John-Lako ’26S (MS)

Get to know Rochester

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