Research Interests
Digital marketing, advertising, marketing and public policy, customer loyalty, and behavioral economics
Teaching Interests
Marketing analytics, digital marketing strategy, data-driven decision making
Publications
Investigating the Impact of Advertising on Smoking Cessation: The Role of DTC Prescription Drug Advertising
2025
Marketing Science
The Impact of Sustainability Programs on Consumer Purchase Behavior: Evidence from Amazon
2025
International Journal of Research in Marketing
Measuring consumer sensitivity to audio advertising: a long-run field experiment on Pandora internet radio
2025
Quantitative Marketing and Economics
Personalizing ad load to optimize subscription and ad revenues: Product strategies constructed from experiments on pandora
2025
Marketing Science
Issue
2
Volume
44
Frontiers: Can large language models capture human preferences?
2024
Marketing Science
Issue
4
Volume
43
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts
2024
Marketing Science
Issue
3
Volume
43