Biography
Hana Choi's research focuses on the design of marketing platforms, particularly in the contexts of display advertising and e-commerce, and AI applications in these areas.
Courses
Core Statistics for MS Students Using R
Core Statistics for MS Students Using Python
Research Interests
Quantitative Marketing, Digital Economy, Platform Marketing, Advertising, E-commerce, Consumer Search, AI Applications
Publications
Optimizing Reserve Prices in Display Advertising
2026
Marketing Science
Digital Platforms 2.0: Emerging Topics, Opportunities, and Challenges
2026
International Journal of Research in Marketing
Online Display Advertising Markets: A Literature Review and Future Directions
2020
Information Systems Research