Professor Lovett joined the Simon Business School in the Fall of 2008. Prior to joining, he earned a BA from Ohio Wesleyan University, an MBA from Boise State University, and a PhD from Duke University, where he was the Sheth Doctoral Consortium Fellow.
Advanced Marketing StrategyCore Research Topics In Quantitative MarketingAnalytics Design & Application
- Research Interests
Professor Lovett's research interests include quantitative marketing, retail strategy, targeted advertising, advertising content and schedule choices, online and offline word-of-mouth, branding, social media listening, and consumer learning. One stream of Professor Lovett's research focuses on applying and developing empirical methods for political marketing. Current projects in this stream study the dynamics behind why candidates go negative in their political advertising, how candidates can improve their targeting of political ads, and the role of advertising versus social media in influencing voter sentiment. A second stream of research examines entertainment products and how consumers learn about them as they decide whether to continue engaging. Another current stream of research examines how advertising and brand characteristics influence word-of-mouth online and offline and how these two channels differ. Professor Lovett's research has been published in Marketing Science and the Journal of Marketing Research, received research grants and awards, including the from Marketing Science Institute Institute for the Study of Business Markets’ Research Grant Silver Medalist Award, and garnered national media attention in relevant publications such as Ad Age and Marketing News.
- Teaching Interests
Professor Lovett has taught Advanced Marketing Strategy, Marketing Research, Marketing Strategy, Advertising Strategy, Consumer Behavior, and PhD Seminars in Quantitative Marketing.
Learning to set prices2022Journal of Marketing ResearchIssue2Volume59Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections2021Management ScienceEmpirical Research on Political Marketing: A Selected Review2019Consumer Needs and SolutionsIssue3Volume6Can Your Advertising Really Buy Earned Impressions? The Effect of Brand Advertising on Word of Mouth2019Quantitative Marketing and Economics / SpringerIssue3Volume17Product Launches with New Attributes: A Conjoint-Consumer Panel Technique for Estimating Demand2019Journal of Marketing ResearchIssue5Volume56Mobile Diaries Benchmark Against Metered Measurements: An Empirical Investigation2018International Journal of Research in MarketingIssue2Volume35The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment2016Marketing ScienceIssue1Volume35Targeting Political Advertising on Television2015Quarterly Journal of Political ScienceIssue3Volume10A Dataset on Brands and their Characteristics2014Marketing ScienceIssue4Volume33On Brands and Word of Mouth2013The Journal of Marketing ResearchIssueAugustVolume50Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract A Desirable Mix of Customers2012Marketing ScienceIssue4Volume31Marketing and Politics: Models, Behavior and Policy Implications2012Marketing LettersIssue2Volume23Seeds of Negativity: Knowledge and Money2011Marketing ScienceIssue3Volume30