Ronald Goettler

Ronald Goettler

James N Doyle Professor of Entrepreneurship
Area(s) of Expertise
Economics and Management
Entrepreneurship
Marketing
Bio

Before joining the Simon School in 2012, Ronald Goettler was an Assistant Professor of Marketing at the University of Chicago.

Courses
Marketing
Research Interests

Professor Goettler’s research spans quantitative marketing, industrial organization, and finance, with an emphasis on structural econometric methods to understand consumer and firm behavior. He is particularly interested in high-tech industries, focusing on the relationship between competition and innovation and on the marketing of new products. Goettler’s research has been published in various academic journals including the Journal of Political Economy, the RAND Journal of Economics, and the Journal of Marketing Research. His paper, “Equilibrium in a Dynamic Limit Order Market,” which appeared in the Journal of Finance, was nominated for the journal’s Smith-Breeden Prize and won the NYSE award for the best paper on equity trading at the 2004 Western Finance Association Meeting.

Teaching Interests

Economics, Marketing, Strategy, and Entrepreneurship

Publications
Competition and Product Innovation in Dynamic Oligopoly
2014
Quantitative Marketing and Economics / Springer
Issue
1
Volume
12
New Drug Diffusion when Forward-Looking Physicians Learn from Patient Feedback and Detailing
2012
Jounral of Marketing Research
Issue
6
Volume
49
Does AMD spur Intel to innovate more?
2011
Journal of Political Economy
Issue
6
Volume
119
Tariff Choice with Consumer Learning and Switching Costs
2011
Journal of Marketing Research
Issue
4
Volume
48
Informed Traders and LImit Order Markets
2009
Journal of Financial Economics
Issue
1
Volume
93
Cofinancing to Manage Risk in the Motion Picture Industry
2005
Journal of Economics and Management Strategy
Issue
2
Volume
14
Equilibrium in a Dynamic Limit Order Market
2005
Journal of Finance
Issue
5
Volume
60
Structural Applications of the Discrete Choice Model
2002
Marketing Letters
Issue
3
Volume
13
Spatial Competition in the Network Television Industry
2001
RAND Journal of Economics
Issue
4
Volume
32
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