Biography
Professor Sunada's research interests include application of industrial organization tools to various markets to measure the sources of frictions, inefficiency and distortion. Fields include platform pricing, review systems and product sampling. Before joining Simon, he obtained his PhD in Economics at University of Pennsylvania.
Courses
Pricing Analytics
Micro-Econ Modeling: Static
Micro-Econometric Modeling: Dynamic Approaches
Research Interests
Quantitative marketing, Econometric modeling, Industrial organization
Publications
Why Do Product Prices Affect Review Ratings? Evidence from a Japanese Online Travel Agency
2026
Management Science
Issue
8
Volume
72