Tianli Xia

Tianli Xia

Assistant Professor
Area(s) of Expertise

Professor Tianli Xia is an assistant professor of marketing. He obtained his Ph.D. in Economics from the University of Wisconsin-Madison. His research focuses on the empirical application of structural models to address managerial and policy questions. Tianli's work has examined various markets, including pharmaceuticals, transportation, electric vehicles, and digital platforms. 

Research Interests

Quantitative Marketing, Empirical Industrial Organization, Healthcare Marketing, Digital Platform

Teaching Interests

Statistics and econometrics, managerial economics, structural modeling