Tianli Xia
Assistant Professor
Area(s) of Expertise
Marketing
Bio
Professor Tianli Xia is an assistant professor of marketing. He obtained his Ph.D. in Economics from the University of Wisconsin-Madison. His research focuses on the empirical application of structural models to address managerial and policy questions. Tianli's work has examined various markets, including pharmaceuticals, transportation, electric vehicles, and digital platforms.
- Research Interests
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Quantitative Marketing, Empirical Industrial Organization, Healthcare Marketing, Digital Platform
- Teaching Interests
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Statistics and econometrics, managerial economics, structural modeling
- Publications
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3145