Kevin Ellis '05S (MBA) shares dairy insights in New York Times

"It was dying off, then TikTok made it a thing, and sales took off like a brush fire."

Kevin Ellis '05S (MBA), an alumnus of the University of Rochester Simon Business School and president and CEO of Upstate Niagara Cooperative, was recently featured in The New York Times discussing the surprising resurgence of cottage cheese and the growing consumer demand for high-protein foods. Once considered a declining product, cottage cheese has experienced a remarkable comeback, fueled in part by social media and consumers looking for protein-rich foods. As demand has surged, dairy manufacturers have raced to expand production.

Under Ellis' leadership, Upstate Niagara Cooperative is making a $275 million investment to expand production of high-protein dairy products, including cottage cheese, Greek yogurt, and skyr.

Read the full story in The New York Times to learn how changing consumer preferences are reshaping the dairy industry. 

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