From the Dean
Meet Dean Mitch Lovett
In addition to his role as Interim Dean of Simon Business School, Mitch Lovett also serves as the Benjamin Forman Professor of Marketing. Since joining Simon in 2008, he has spearheaded major programs, including the school’s AI Initiative, the Online MS in Business Analytics and Applied AI, and the Doctor of Business Administration. He is an award-winning teacher and researcher in advertising, branding, word-of-mouth, consumer learning, analytics, and strategy.
A Message from the Dean
As business and higher education face unprecedented challenges—from global disruptions to the revolutionary influence of artificial intelligence—Simon continues to combine rigorous scholarship with innovative education to prepare students for the complex world ahead.
Recognized for our economics-based, analytics-driven approach to business education, we bring together the essential ingredients for shaping future leaders:
- Distinguished faculty who are leaders in economics-based scholarship, advancing fields such as corporate finance, accounting, pricing, marketing analytics, monetary economics, information systems/technology, and antitrust.
- Innovative programs that anticipate the AI-driven future of work including new offerings in AI and the Doctor of Business Administration.
- Experiential learning opportunities like the Simon Vision Consulting Club and Ain Center for Entrepreneurship, which help students develop the influence, collaboration, and leadership skills demanded in an AI-driven world.
- A vibrant research culture that values mentorship, collaboration, and intellectual curiosity, producing insights that shape both business practice and academia.
- An engaged global community of students, staff, alumni, and partners working together to extend Simon’s impact in the community, business, and the world.
As Dean of Simon Business School, I’m proud to be part of a community where tight-knit connections and bold ideas thrive. Together, we will carry forward our tradition of rigorous scholarly research and transformative educational experiences.
Mitch Lovett
Interim Dean and Benjamin Forman Professor of Marketing
Simon Business School, University of Rochester
“At Simon, we don’t just teach business—we transform lives. Together, we’re building a tight-knit community that inspires personal growth and is integral to how we prepare students to lead in the global AI-driven world.”
