Marketing Analytics
Program Details
Program focuses on applying data insights to optimize marketing strategies in the career paths of digital marketing, marketing analytics, and data analytics.
Program Length:
9 or 16 months, depending on track
Program Requirements:
13 courses
Average Work Experience:
1.5 years
A data-driven curriculum.
Turn marketing data into strategy with Simon’s STEM-designated MSMA. Choose your track, dive into analytics, and gain the skills to become the go-to expert for insights, pricing, and sales decisions in today’s digital, data-driven marketplace.
The Integrated Student Experience
The Jay S. and Jeanne Benet Career Management Center and the Ainslie Office of Student Engagement (OSE) connect you with top employers and offer co-curricular experiences, including student clubs and leadership development, to enrich your education.
Prepare to Apply for 2026!
It's never too early to focus on your business school plans for next year. Simon offers the opportunity to get feedback on your candidacy before you apply, which will give you the tools you need to submit your most competitive application when it opens in September. Additionally, check out the Simon Admissions Blog for a sneak peek at the application requirements, Admissions Committee tips, and more.
- No GMAT/GRE score required
- Merit-based scholarships available
- Apply early to maximize your chance for admission
- Streamlined application requirements
Why Simon?
We prepare you to thrive in a data-driven world. Our MS programs combine rigorous academics with real-world experience, career support, and a collaborative community. Learn from experts. Build your future. Join us!
- Curriculum
All five full-time MS programs—Accountancy, Artificial Intelligence in Business, Business Analytics, Finance, and Marketing Analytics—combine rigorous academics with hands-on learning and co-curricular activities.
- STEM Designation
All MS programs are STEM-designated, indicating analytical rigor and allowing international students to work in the U.S. for up to three years post-graduation.
- Real-World Experience
Each program includes experiential learning opportunities, such as capstone projects with corporate sponsors, enabling students to apply their knowledge to real-life business challenges.
- Integrated Student Experience
The Jay S. and Jeanne Benet Career Management Center and the Ainslie Office of Student Engagement (OSE) are important professional resources for our students. You will be connected to career opportunities with leading employers and engage in a variety of co-curricular activities, including diverse student clubs, to foster a well-rounded educational journey.
MS in Marketing Analytics Employment Overview
$76,896Mean base salary plus signing bonus | Many of our MS in | Sample Hiring Companies:AB inBev |
"Marketing today is driven by data, but success comes from knowing how to turn that data into strategy. Our program equips students with the analytical tools and business insight to make informed decisions that drive results."
Turn data into marketing strategy.Simon’s MS in Marketing Analytics prepares you to do more than report numbers—you’ll learn to interpret data and use it to drive results. Taught by expert faculty, the program equips you with the analytical and strategic skills to excel in roles across marketing, research, pricing, and sales. |