Marketing Analytics

Program at a Glance

STEM Options Available for All Programs

August

Program Start

13

Courses

1 Year

Average

A data-driven curriculum.

Turn marketing data into strategy with Simon’s STEM-designated MSMA. Choose your track, dive into analytics, and gain the skills to become the go-to expert for insights, pricing, and sales decisions in today’s digital, data-driven marketplace.

Internship vs Non-Internship

Internship or non-internship tracks available with ongoing career support from the Benet Career Management Center. See course catalog for details.

Advanced Certificate Options

Complement your master’s program by earning an advanced certificate of achievement in Pricing or AI to enhance your expertise and career opportunities.

MS in Marketing Analytics Employment Overview

$76,896 Mean base salary plus signing bonus for graduates employed in the US (average, 2022–2024)
Many of our MS in Marketing Analytics graduates choose careers in: Market research, sales analytics, and pricing
Sample Hiring Companies: Applied Materials, Inc. Bank of Beijing, Christian Louboutin, Temu, and UBS

Why Simon?

We prepare you to thrive in a data-driven world. Our MS programs combine rigorous academics with real-world experience, career support, and a collaborative community. Learn from experts. Build your future. Join us!

STEM Designation: All MS programs are STEM-designated, indicating analytical rigor and allowing international students to work in the U.S. for up to three years post-graduation.
Real-World Experience: Each program includes experiential learning opportunities, such as capstone projects with corporate sponsors, enabling students to apply their knowledge to real-life business challenges.
Integrated Student Experience: The Jay S. and Jeanne Benet Career Management Center and the Ainslie Office of Student Engagement (OSE) are important professional resources for our students. You will be connected to career opportunities with leading employers and engage in a variety of co-curricular activities, including diverse student clubs, to foster a well-rounded educational journey.

Ready to take the next step?

Check Your Eligibility Apply Now

Marketing Analytics Capstone Experience

Simon’s Marketing Analytics Project (MKT 465) lets students apply skills from statistics and analytics courses to a real-world capstone project. Using actual data, these projects prepare students for careers in marketing, consulting, finance, and other fields that rely on data-driven decision making.

Prepare to Apply for 2026!

It's never too early to focus on your business school plans for next year. Simon offers the opportunity to get feedback on your candidacy before you apply, which will give you the tools you need to submit your most competitive application when it opens in September. Additionally, check out the Simon Admissions Blog for a sneak peek at the application requirements, Admissions Committee tips, and more.

No GMAT/GRE score required
Merit-based scholarships available
Apply early to maximize your chance for admission
Streamlined application requirements

"Marketing today is driven by data, but success comes from knowing how to turn that data into strategy. Our program equips students with the analytical tools and business insight to make informed decisions that drive results."

Paul Nelson
Clinical Associate Professor of Marketing
Faculty Director of MSMA Program

Turn data into marketing strategy.

Simon’s MS in Marketing Analytics prepares you to do more than report numbers—you’ll learn to interpret data and use it to drive results. Taught by expert faculty, the program equips you with the analytical and strategic skills to excel in roles across marketing, research, pricing, and sales.

Class Profile