A Simon Professor leads a class of MS students

Lead, don’t follow.

Every decision that drives the digital marketplace is rooted in data generated by the consumer journey. In Simon’s STEM-designated MS in Marketing Analytics program, you'll learn strategies to make you the go-to person for evidence-based information, insights, and answers.



MS in Marketing Analytics

Explore Class of 2022 career outcomes for MS in Marketing Analytics graduates or download the Career Highlights report to learn more about what our graduates are doing.

Career Paths
Career Highlights


of job-seeking graduates accepted employment within 6 months of graduation



Mean Base Salary for graduates employed in North America 

Get to Know Us.

Receive the latest information about Simon Business School, our Full-Time MS in Marketing Analytics program, the application process, and more! Just fill out this form and we’ll get back to you as soon as possible. We’re excited to help you navigate your Simon journey.


Why Simon?

An MS in Marketing Analytics degree from Simon Business School will equip you to not only collect and interpret data, but use it to take the guesswork out of marketing.

Acclaimed Curriculum

Driven by our acclaimed curriculum, Simon’s MS in Marketing Analytics program ensures that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge.

STEM Designation

STEM (science, technology, engineering, and math) skills are becoming increasingly important in today’s data-driven business environment. A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role.


Real-World Experience

Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the expanded internship option to gain real-world experience that can help you excel. We also provide hands-on, experiential learning opportunities to help you gain new perspectives.


Integrated Student Experience

The Jay S. and Jeanne Benet Career Management Center and the Andrew Ainslie Office of Student Engagement (OSE) are important professional resources for Marketing Analytics students. We strive to connect you to the right career opportunities with leading employers who value the Simon approach to graduate marketing education. You’ll also find a wealth of co-curricular opportunities that will enhance your student experience, like our range of student clubs. From social to academic, there’s something for everyone.


Fall 2024 Application Deadlines

RoundApplication WindowDeadlineDecision By
Round 1August 30–October 15October 15December 15
Round 2October 16–January 5January 5March 31
Round 3January 6–February 15February 15April 20
Round 4February 16–March 31March 31May 15
Round 5April 1–May 1May 1June 15

"Jiaxue (Roselyn) Yu Simon MS Marketing Analytics"

Before Simon, I was experienced in marketing but lacked analytical skills. The MS in Marketing Analytics program offered multiple courses and case studies that empowered me with data analysis skills that act as the basis of my current role in CRM marketing, which is focused on consumer behavior and transaction data.

  • Jiaxue (Roselyn) Yu ’19
  • E-Retail Executive
  • Louis Vuitton

The way we find jobs in the US is definitely different from what I was used to. The Benet Center helped me get acclimated to the culture here, which was very helpful.

  • Akshat Vyas ’18
  • Data Solutions Engineer
  • Wayfair, LLC