Lead, don’t follow.
Every decision that drives the digital marketplace is rooted in data generated by the consumer journey. In Simon’s STEM-designated MS in Marketing Analytics program, you'll learn strategies to make you the go-to person for evidence-based information, insights, and answers.
of job-seeking graduates accepted employment within 6 months of graduation
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An MS in Marketing Analytics degree from Simon Business School will equip you to not only collect and interpret data, but use it to take the guesswork out of marketing.
- Acclaimed Curriculum
Driven by our acclaimed curriculum, Simon’s MS in Marketing Analytics program ensures that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge.
- STEM Designation
STEM (science, technology, engineering, and math) skills are becoming increasingly important in today’s data-driven business environment. A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role.
- Real-World Experience
Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the expanded internship option to gain real-world experience that can help you excel. We also provide hands-on, experiential learning opportunities to help you gain new perspectives.
- Integrated Student Experience
The Jay S. and Jeanne Benet Career Management Center and the Andrew Ainslie Office of Student Engagement (OSE) are important professional resources for Marketing Analytics students. We strive to connect you to the right career opportunities with leading employers who value the Simon approach to graduate marketing education. You’ll also find a wealth of co-curricular opportunities that will enhance your student experience, like our range of student clubs. From social to academic, there’s something for everyone.
Fall 2024 Application Deadlines
|August 30–October 15
|October 16–January 5
|January 6–February 15
|February 16–March 31
|April 1–May 1
Before Simon, I was experienced in marketing but lacked analytical skills. The MS in Marketing Analytics program offered multiple courses and case studies that empowered me with data analysis skills that act as the basis of my current role in CRM marketing, which is focused on consumer behavior and transaction data.
The way we find jobs in the US is definitely different from what I was used to. The Benet Center helped me get acclimated to the culture here, which was very helpful.