Lead, don’t follow.

Simon’s STEM-designated MS in Marketing Analytics delivers strong ROI by preparing you for data-driven careers in marketing, research, pricing, and more. Gain the skills to turn consumer data into confident, evidence-based decisions that drive results.
 

Data Driven Students MSMA

A data-driven curriculum.

Turn marketing data into strategy with Simon’s STEM-designated MSMA. Choose your track, dive into analytics, and gain the skills to become the go-to expert for insights, pricing, and sales decisions in today’s digital, data-driven marketplace.

MSMA curriculum

students prep for presentation MSMA

The Integrated Student Experience

The Jay S. and Jeanne Benet Career Management Center and the Ainslie Office of Student Engagement (OSE) connect you with top employers and offer co-curricular experiences, including student clubs and leadership development, to enrich your education.

Student Experience

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MS in Marketing Analytics Employment Overview
 

$76,896

Mean base salary plus signing bonus
for graduates employed in the US
(average, 2022–2024)
Career Paths

Many of our MS in
Marketing Analytics 
graduates choose careers in:

Market Research
Sales Analytics
Pricing

Sample Hiring Companies:

Applied Materials, Inc.
Bank of Beijing
Christian Louboutin
Temu
UBS
 

Admissions Tips, Insights & Events

Next application deadline:

January 5

*By 11:59 p.m. ET

With rolling admissions, we review applications as soon as we receive them. Apply early to potentially receive your decision ahead of the round's deadline. We look forward to reviewing your candidacy!

Admission details: 

  • No GMAT/GRE score required
  • Merit-based scholarships available
  • Streamlined application requirements
  • Receive your decision by March 31*
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Turn data into marketing strategy.

Simon’s MS in Marketing Analytics prepares you to do more than report numbers—you’ll learn to interpret data and use it to drive results. Taught by expert faculty, the program equips you with the analytical and strategic skills to excel in roles across marketing, research, pricing, and sales.
 

Class Profile

 

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