Marketing Analytics
Lead, don’t follow.
Every decision that drives the digital marketplace is rooted in data generated by the consumer journey. In Simon’s STEM-designated MS in Marketing Analytics program, you'll learn strategies to make you the go-to person for evidence-based information, insights, and answers.
Designed to maximize return on your investment.
Simon programs focus on delivering the latest essential skills needed to advance your career—at a cost competitive to other top 50 business schools. These programs offer optimal accessibility, flexibility, and return on investment for students. Plus, more than 90% of incoming MS students now receive scholarship support. No coding experience required.
Why Simon?
An MS in Marketing Analytics degree from Simon Business School will equip you to not only collect and interpret data, but use it to take the guesswork out of marketing.
- Acclaimed Curriculum
Driven by our acclaimed curriculum, Simon’s MS in Marketing Analytics program ensures that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge.
- STEM Designation
STEM (science, technology, engineering, and math) skills are becoming increasingly important in today’s data-driven business environment. A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role.
- Real-World Experience
Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the expanded internship option to gain real-world experience that can help you excel. We also provide hands-on, experiential learning opportunities to help you gain new perspectives.
- Integrated Student Experience
The Jay S. and Jeanne Benet Career Management Center and the Office of Student Engagement (OSE) are important professional resources for Marketing Analytics students. We strive to connect you to the right career opportunities with leading employers who value the Simon approach to graduate marketing education. You’ll discover a variety of co-curricular activities designed to enrich your time as a student, including our diverse selection of student clubs. From social to academic pursuits, there’s something for everyone.
Complement your master’s program with an Advanced Certificate of Achievement.
Advanced Certificate of Achievement in Pricing
Dive deep into the world of pricing strategy and gain expertise in pricing analytics, B2B pricing, and more. Earn this certificate alongside your MS in Business Analytics or MS in Marketing Analytics degree and set yourself apart in today’s competitive market.
Advanced Certificate of Achievement in AI
Stay ahead of the curve with our AI-focused certificate. Learn the fundamentals of artificial intelligence, machine learning, and deep learning to tackle complex business challenges head-on while pursuing your MS in Business Analytics or MS in Marketing Analytics degree.
Next application deadline:
May 1
*By 11:59 p.m. ET
We are accepting applications for 2025 entry! Simon has rolling admissions, which means we are not only accepting applications, but we’re also reviewing applications as soon as we receive them. If you apply earlier in a round, you're likely to receive your decision before the notification deadline for the round you're applying. We look forward to reviewing your candidacy!
- No GMAT/GRE score required
- Merit-based scholarships available
- Receive your admission decision by June 15*
- Get started on important Simon onboarding activities
Curious about life at Simon? Chat with a current MS student!
Our Admissions ambassadors are eager to connect with you to share their experience at Simon, including favorite classes, club involvement, living in Rochester, and more! Schedule a chat at your earliest convenience—we look forward to connecting with you!
Get to Know Us
Receive the latest information about Simon Business School, our Full-Time MS in Marketing Analytics program, the application process, and more! Just fill out this form and we’ll get back to you as soon as possible. We’re excited to help you navigate your Simon journey.
Renowned for its analytically rigorous curriculum, Simon’s economic and data-driven approach to academics equips our Marketing Analytics graduates to not only collect and interpret data, but to use it to take the guesswork out of marketing.An MS in Marketing Analytics is about more than just reporting the numbers; it’s about being effectively prepared to use them to drive strategy. Our expert faculty will prepare you for a wealth of related careers in areas such as marketing, marketing research, pricing, and sales management. In addition to statistical and analytical skills, you’ll gain strategies that will make you the go-to person for evidence-based information, insights, and answers. View our curriculum and imagine yourself at Simon. |
Employment Overview:
MS in Marketing Analytics
Explore career paths for MS in Marketing Analytics graduates and download the Career Highlights report to learn more about what our graduates are doing.
90.7%
of job-seeking graduates received employment offers within 6 months of graduation
(average, 2021–2023)
Sample Hiring Companies:
Credit Karma
CVS Health
Deloitte
Ernst & Young LLP
Ipsos
NielsenIQ
Procter & Gamble
Visa
Walmart, Inc.
The Walt Disney Company
Applying to Simon’s MSMA Program
Our Admissions team takes the time to get to know each MSMA applicant. We encourage you to reach out to us early to help you strengthen your application and identify scholarship opportunities. In addition to the deadlines below, we also accept applications on a rolling basis. The sooner you apply in any of the rounds, the sooner you’ll hear back from us.
Learn About Admissions
Fall 2025 Deadlines
*by 11:59 p.m. ET
| Round | Application Window | Deadline* | Decision By* |
|---|---|---|---|
| Round 1 | September 1–October 15 | October 15 | December 15 |
| Round 2 | October 16–January 5 | January 5 | March 31 |
| Round 3 | January 6–February 15 | February 15 | April 20 |
| Round 4 | February 16–March 31 | March 31 | May 15 |
| Round 5 | April 1–May 1 | May 1 | June 15 |
Simon MS 4+1 Program
If you’re a current University of Rochester undergraduate student interested in business school, consider our Simon MS 4+1 Program—stay one more year at U of R to earn your master’s degree! In addition to the other benefits offered to U of R undergrads who apply to Simon, advantages of the 4+1 include:
Flexibility that fits your goals.
If you’re admitted as a junior, you can start taking graduate- level courses in your senior year—allowing you to earn credit toward your graduate degree as an undergraduate. Prefer to wait? You can choose to begin your graduate courses once you start your MS program.
More time for your job search.
By taking graduate courses as a senior, you can lighten your MS course load—giving you more time to focus on landing your full-time job after graduation.
Option to complete an internship.
Our program start date provides you with time to intern before your program, positioning you well for your post-MS job search.
Join our mailing list to signal interest in the 4+1 program, receive specialized information about the MS program of your choice, activate your application fee waiver, learn about upcoming virtual events, and more!
Questions? Reach out to admissions@simon.rochester.edu to connect with a member of the Admissions Team.
Before Simon, I was experienced in marketing but lacked analytical skills. The MS in Marketing Analytics program offered multiple courses and case studies that empowered me with data analysis skills that act as the basis of my current role in CRM marketing, which is focused on consumer behavior and transaction data.
The way we find jobs in the US is definitely different from what I was used to. The Benet Center helped me get acclimated to the culture here, which was very helpful.