A Simon Professor leads a class of MS students

Lead, don’t follow.

Every decision that drives the digital marketplace is rooted in data generated by the consumer journey. In Simon’s STEM-designated MS in Marketing Analytics program, you'll learn strategies to make you the go-to person for evidence-based information, insights, and answers.

Why Simon?

An MS in Marketing Analytics degree from Simon Business School will equip you to not only collect and interpret data, but use it to take the guesswork out of marketing.

Acclaimed Curriculum

Driven by our acclaimed curriculum, Simon’s MS in Marketing Analytics program ensures that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge.

STEM Designation

STEM (science, technology, engineering, and math) skills are becoming increasingly important in today’s data-driven business environment. A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role.


Real-World Experience

Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the expanded internship option to gain real-world experience that can help you excel. We also provide hands-on, experiential learning opportunities to help you gain new perspectives.


Integrated Student Experience

The Jay S. and Jeanne Benet Career Management Center and the Office of Student Engagement (OSE) are important professional resources for Marketing Analytics students. We strive to connect you to the right career opportunities with leading employers who value the Simon approach to graduate marketing education. You’ll also find a wealth of co-curricular opportunities that will enhance your student experience, like our range of student clubs. From social to academic, there’s something for everyone.


Students on the Quad with the Meliora Sign in the Background

Complement your master’s program with an Advanced Certificate of Achievement.

Advanced Certificate of Achievement in Pricing

Dive deep into the world of pricing strategy and gain expertise in pricing analytics, B2B pricing, and more. Earn this certificate alongside your MS in Business Analytics or MS in Marketing Analytics degree and set yourself apart in today’s competitive market.

Advanced Certificate of Achievement in AI

Stay ahead of the curve with our AI-focused certificate. Learn the fundamentals of artificial intelligence, machine learning, and deep learning to tackle complex business challenges head-on while pursuing your MS in Business Analytics or MS in Marketing Analytics degree.

There’s still time to begin your MS degree in 2024:

Apply Now!

We are accepting applications for 2024 entry! Simon has rolling admissions for the full-time MS programs through July 19, which means we are not only accepting applications, but we’re also reviewing applications as soon as we receive them. If you apply earlier, you're likely to receive your admission decision earlier as well. We look forward to reviewing your candidacy!

  • Apply for free
  • Your admission interview is waived*
  • You will receive a decision within one week of application submission*
  • Flexible application requirements
  • MS applicants are guaranteed a minimum $10,000 scholarship if admitted

*Dependent on completion of the video essay in the application.

If you are an international student and you do not currently have a student visa, please note that there are time sensitivities surrounding the visa process. We encourage you to work through the application with urgency. If you have questions or would like to discuss your individual candidacy or next steps, reach out to us at admissions@simon.rochester.edu.

Get to Know Us

Receive the latest information about Simon Business School, our Full-Time MS in Marketing Analytics program, the application process, and more! Just fill out this form and we’ll get back to you as soon as possible. We’re excited to help you navigate your Simon journey.


Renowned for its analytically rigorous curriculum, Simon’s economic and data-driven approach to academics equips our Marketing Analytics graduates to not only collect and interpret data, but to use it to take the guesswork out of marketing.

An MS in Marketing Analytics is about more than just reporting the numbers; it’s about being effectively prepared to use them to drive strategy. Our expert faculty will prepare you for a wealth of related careers in areas such as marketing, marketing research, pricing, and sales management. In addition to statistical and analytical skills, you’ll gain strategies that will make you the go-to person for evidence-based information, insights, and answers. View our curriculum and imagine yourself at Simon.


Employment Overview:

MS in Marketing Analytics

Explore Class of 2022 career outcomes for MS in Marketing Analytics graduates or download the Career Highlights report to learn more about what our graduates are doing.

Career Paths Career Highlights


of job-seeking graduates accepted employment within 6 months of graduation


Mean Base Salary for graduates employed in North America

Applying to Simon’s MSMA Program

Our Admissions team takes the time to get to know each applicant personally. We encourage you to reach out to us early to help you strengthen your application and identify scholarship opportunities. We have five application deadlines throughout the year—and we process applications as they are received. The sooner you apply in any of the rounds, the sooner you’ll hear back from us.

Fall 2024 Deadlines

Round Application Window Deadline* Decision By*
Round 1 August 25–October 15 October 15 December 15
Round 2 October 16–January 5 January 5 March 31
Round 3 January 6–February 15 February 15 April 20
Round 4 February 16–March 31 March 31 May 15
Round 5 April 1–May 1 May 1 June 15

*by 11:59 p.m.

"Jiaxue (Roselyn) Yu Simon MS Marketing Analytics"

Before Simon, I was experienced in marketing but lacked analytical skills. The MS in Marketing Analytics program offered multiple courses and case studies that empowered me with data analysis skills that act as the basis of my current role in CRM marketing, which is focused on consumer behavior and transaction data.

  • Jiaxue (Roselyn) Yu ’19
  • Corporate Management Trainee
  • Louis Vuitton

Akshat Vyas

The way we find jobs in the US is definitely different from what I was used to. The Benet Center helped me get acclimated to the culture here, which was very helpful.

  • Akshat Vyas ’18
  • Senior Data Analyst
  • The Aragon Company