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Full-Time MS in Full-Time MS in Marketing Analytics Marketing Analytics
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Lead, don’t follow.
Every decision that drives the digital marketplace is rooted in data generated by the consumer journey. In Simon’s STEM-designated MS in Marketing Analytics program, you'll learn strategies to make you the go-to person for evidence-based information, insights, and answers.
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Why Simon?
An MS in Marketing Analytics degree from Simon Business School will equip you to not only collect and interpret data, but use it to take the guesswork out of marketing.
Driven by our acclaimed curriculum, Simon’s MS in Marketing Analytics program ensures that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge.
STEM (science, technology, engineering, and math) skills are becoming increasingly important in today’s data-driven business environment. A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role.
Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the expanded internship option to gain real-world experience that can help you excel. We also provide hands-on, experiential learning opportunities to help you gain new perspectives.
The Jay S. and Jeanne Benet Career Management Center and the Office of Student Engagement (OSE) are important professional resources for Marketing Analytics students. We strive to connect you to the right career opportunities with leading employers who value the Simon approach to graduate marketing education. You’ll also find a wealth of co-curricular opportunities that will enhance your student experience, like our range of student clubs. From social to academic, there’s something for everyone.
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Final Application Deadline:
February 15
Click below to start your application, or check your eligibility now to discover whether you’re a good fit for Simon. Read on to learn more about our admissions process and our Integrated Student Experience—which transforms our students into business professionals.
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Merit-based scholarships available
Get ahead on onboarding activities
Apply by February 15 and your application fee is waived!*
Decision notification by April 20*
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*11:59 p.m. ET
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Get to Know Us
Receive the latest information about Simon Business School, our Full-Time MS in Marketing Analytics program, the application process, and more! Just fill out this form and we’ll get back to you as soon as possible. We’re excited to help you navigate your Simon journey.
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Two Column
Slate Form Type
RFI - Mini Form (MSMA)
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Renowned for its analytically rigorous curriculum, Simon’s economic and data-driven approach to academics equips our Marketing Analytics graduates to not only collect and interpret data, but to use it to take the guesswork out of marketing.
An MS in Marketing Analytics is about more than just reporting the numbers; it’s about being effectively prepared to use them to drive strategy. Our expert faculty will prepare you for a wealth of related careers in areas such as marketing, marketing research, pricing, and sales management. In addition to statistical and analytical skills, you’ll gain strategies that will make you the go-to person for evidence-based information, insights, and answers. View our curriculum and imagine yourself at Simon.
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Employment Overview:
MS in Marketing Analytics
Explore MS in Marketing Analytics careers or download the 2020 Career Highlights report to see what our graduates are doing.
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94%
Accepted
Employment
6 months post-graduation
60K
Mean Base
Salary
for graduates hired in North America
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Applying to Simon’s MSMA Program
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Our Admissions team takes the time to get to know each applicant personally. We encourage you to reach out to us early to help you strengthen your application and identify scholarship opportunities. We have five application deadlines throughout the year—and we process applications as they are received. The sooner you apply in any of the rounds, the sooner you’ll hear back from us.
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Fall 2022 Deadlines
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| Round | Application Window | Deadline* | Decision By* |
|---|---|---|---|
| Round 1 | August 30–October 15 | October 15 | December 15 |
| Round 2 | October 16–January 5 | January 5 | March 31 |
| Round 3 | January 6–February 15 | February 15 | April 20 |
| Round 4 | February 16–March 31 | March 31 | May 15 |
| Round 5 | April 1–May 1 | May 1 | June 15 |
*by 11:59 p.m.
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Important Note: As the COVID-19 situation continues to evolve around the world, please know the Simon Admissions Team has care and concern for you, your families and friends, and all those affected. If you have specific questions or concerns about the application process, please reach out to us. We are committed to supporting you and your graduate business goals during this challenging time.
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Before Simon, I was experienced in marketing but lacked analytical skills. The MS in Marketing Analytics program offered multiple courses and case studies that empowered me with data analysis skills that act as the basis of my current role in CRM marketing, which is focused on consumer behavior and transaction data.
Christian Dior Couture
The way we find jobs in the US is definitely different from what I was used to. The Benet Center helped me get acclimated to the culture here, which was very helpful.
Wayfair, LLC
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