Lead, don't follow

A data-driven curriculum.

Turn marketing data into strategy with Simon’s STEM-designated MSMA. Choose your track, dive into analytics, and gain the skills to become the go-to expert for insights, pricing, and sales decisions in today’s digital, data-driven marketplace.

MSMA Career Data

MS in Marketing Analytics Employment Overview:

  • $75,826 Mean base salary plus signing bonus for graduates employed in the US (average, 2025)
     
Many of our MS in Marketing Analytics graduates choose careers in:
  • Market Research
  • Sales Analytics
  • Pricing
     
Sample Hiring Companies:
  • Bristol Myers Squibb
  • CooperVision
  • GE HealthCare
  • Ipsos
  • Kantar

Career Paths

Sarah Bartrum Testimonial

Admissions Tips, Insights & Events

Explore what it takes to become a successful Simon MS applicant. From tips on strengthening your application to insights into the admissions process and student experiences, these resources can help you put your best foot forward. Use the buttons below to learn more and stay informed.  

Begin your degree in January 2027!

Apply Now

We are now accepting applications for spring entry. Don't wait until fall to begin your business school journey—get a jump start in January!

Admission details: 

Q&A with Allison Lennebacker '26 (MS)

Portrait of Allison Lennebacker '26S (MS)
Q&A with Allison Lennebacker '26 (MS)
This interview was conducted by Kelly McGarry ’26S (MS), admissions ambassador and fellow MS in Accountancy student. Could you tell me a little bit about yourself? I did my undergrad at St. John Fisher University here in Rochester, and I had a double major in accounting and corporate finance with a minor in economics. I’ve done six audit internships at Insero. They are located in downtown
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students prep for presentation MSMA

The Integrated Student Experience

The Jay S. and Jeanne Benet Career Management Center and the Ainslie Office of Student Engagement (OSE) connect you with top employers and offer co-curricular experiences, including student clubs and leadership development, to enrich your education.

Student Experience

Turn data into marketing strategy.

Simon’s MS in Marketing Analytics prepares you to do more than report numbers—you’ll learn to interpret data and use it to drive results. Taught by expert faculty, the program equips you with the analytical and strategic skills to excel in roles across marketing, research, pricing, and sales.
 

Class Profile

 

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