Business Analytics
Don’t just gather data, maximize it.
Simon is renowned for its rigorously analytical curriculum. In our STEM-designated MS in Business Analytics program, we pair our analytical bias with our economics-based curriculum to equip you with the theories and practical frameworks that will make you a sought-after analyst. We provide an understanding of analytic tools such as Python and R to help you leverage the big-data insights that drive business strategy forward.
Designed to maximize return on your investment.
Simon programs focus on delivering the latest essential skills needed to advance your career—at a cost competitive to other top 50 business schools. These programs offer optimal accessibility, flexibility, and return on investment for students. Plus, more than 90% of incoming MS students now receive scholarship support. No coding experience required.
Why Simon?
Analysts are highly sought across many industries. Our MS in Business Analytics program will enhance your understanding of the world of business and equip you with the practical and effective tools to solve complex business problems.
- Acclaimed Curriculum
Driven by our acclaimed curriculum, Simon’s MS in Business Analytics program is designed to provide you with a strong foundation in both analytics and business—covering statistics, analytics, and core business areas. You’ll build a solid platform for a successful career and life-long learning.
- STEM Designation
STEM (science, technology, engineering, and math) skills are becoming increasingly important in today’s data-driven business environment. A STEM-designed MS in Business Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role.
- Real-World Experience
Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the expanded internship option to gain real-world experience that can help you excel. We also provide hands-on, experiential learning opportunities to help you gain new perspectives.
- Integrated Student Experience
The Jay S. and Jeanne Benet Career Management Center and the Office of Student Engagement (OSE) are important professional resources for Business Analytics students. We strive to connect you to the right career opportunities with leading employers who value the Simon approach to graduate marketing education. You’ll discover a variety of co-curricular activities designed to enrich your time as a student, including our diverse selection of student clubs. From social to academic pursuits, there’s something for everyone.
Complement your master’s program with an Advanced Certificate of Achievement.
Advanced Certificate of Achievement in Pricing
Dive deep into the world of pricing strategy and gain expertise in pricing analytics, B2B pricing, and more. Earn this certificate alongside your MS in Business Analytics or MS in Marketing Analytics degree and set yourself apart in today’s competitive market.
Advanced Certificate of Achievement in AI
Stay ahead of the curve with our AI-focused certificate. Learn the fundamentals of artificial intelligence, machine learning, and deep learning to tackle complex business challenges head-on while pursuing your MS in Business Analytics or MS in Marketing Analytics degree.
Deadline Extended:
June 15
We are still accepting applications for 2025 entry! We encourage you to apply as soon as possible* to allow yourself time to plan your transition to full-time study. We look forward to reviewing your candidacy.
*Due to recent challenges in the student visa process, we understand this may be an uncertain time for international applicants. If you already hold an F-1 visa, we encourage you to submit your application as soon as possible to meet all onboarding and enrollment deadlines.
If you do not currently hold a student visa, please get in touch with us at admissions@simon.rochester.edu so we can discuss your situation and provide guidance tailored to your specific circumstances. We are here to support you!
- $90 application fee is waived
- Guaranteed minimum $15,000 scholarship if admitted
- Decision within one week of application submission (dependent on the submission of a complete application)
Planning for business school in 2026?
It’s never too early to prepare to apply to business school! Send us your résumé or CV (and test scores, if you have them) and we'll provide you with feedback about your candidacy for your program of interest before you even start your Simon Business School application. We'll offer suggestions on how to present your strongest application, highlighting your strengths and providing advice on how to best address any weaknesses in your application.
Curious about life at Simon? Chat with a current MS student!
Our Admissions ambassadors are eager to connect with you to share their experience at Simon, including favorite classes, club involvement, living in Rochester, and more! Schedule a chat at your earliest convenience—we look forward to connecting with you!
Get to Know Us
Receive the latest information about Simon Business School, our Full-Time MS in Business Analytics program, the application process, and more! Just fill out this form and we’ll get back to you as soon as possible. We’re excited to help you navigate your Simon journey.
Our academics cover statistics, analytics, and core business areas, and help you develop hands-on skills and expertise to jump-start your career.Simon’s MS in Business Analytics is designed to provide you with a strong foundation in both analytics and business, to give you a breadth of knowledge that will help you reach your career goals. Our MS in Business Analytics program provides training in Python, R, and Tableau to help you leverage the big-data insights that companies need. You’ll learn to master cutting-edge analytics toolkits through coursework on key analytical technologies, including practical application and project work, as well as the option for a summer internship. Like all of our MS programs, the MSBA is STEM designated to give you a competitive edge. |
Employment Overview:
MS in Business Analytics
Explore career paths for MS in Business Analytics graduates and download the Career Highlights report to learn more about what our graduates are doing.
$90,036
Mean base salary plus signing bonus for graduates employed in North America (average, 2021–2023)
Sample Hiring Companies:
Amazon
American Express Company
Bank of China
Capital One
Deloitte
Ernst & Young LLP
The Home Depot
IRI
LVMH
Ralph Lauren
Samsung
Applying to Simon’s MSBA Program
Our Admissions team takes the time to get to know each MSBA applicant. We encourage you to reach out to us early to help you strengthen your application and identify scholarship opportunities. In addition to the deadlines below, we also accept applications on a rolling basis. The sooner you apply in any of the rounds, the sooner you’ll hear back from us.
Learn About Admissions
Fall 2025 Deadlines
*by 11:59 p.m. ET
| Round | Application Window | Deadline* | Decision By* |
|---|---|---|---|
| Round 1 | September 1–October 15 | October 15 | December 15 |
| Round 2 | October 16–January 5 | January 5 | March 31 |
| Round 3 | January 6–February 15 | February 15 | April 20 |
| Round 4 | February 16–March 31 | March 31 | May 15 |
| Round 5 | April 1–May 1 | May 1 | June 15 |
We are still accepting applications for 2025 entry! We encourage you to apply as soon as possible to allow yourself time to plan your transition to full-time study. We look forward to reviewing your candidacy.
International students without a current student visa should be aware of time sensitivities in the visa process and are encouraged to apply promptly. If you have questions, contact us at admissions@simon.rochester.edu.
Simon MS 4+1 Program
If you’re a current University of Rochester undergraduate student interested in business school, consider our Simon MS 4+1 Program—stay one more year at U of R to earn your master’s degree! In addition to the other benefits offered to U of R undergrads who apply to Simon, advantages of the 4+1 include:
Flexibility that fits your goals.
If you’re admitted as a junior, you can start taking graduate- level courses in your senior year—allowing you to earn credit toward your graduate degree as an undergraduate. Prefer to wait? You can choose to begin your graduate courses once you start your MS program.
More time for your job search.
By taking graduate courses as a senior, you can lighten your MS course load—giving you more time to focus on landing your full-time job after graduation.
Option to complete an internship.
Our program start date provides you with time to intern before your program, positioning you well for your post-MS job search.
Join our mailing list to signal interest in the 4+1 program, receive specialized information about the MS program of your choice, activate your application fee waiver, learn about upcoming virtual events, and more!
Questions? Reach out to admissions@simon.rochester.edu to connect with a member of the Admissions Team.
I found this program particularly well-suited to my career pursuits due to its heavy emphasis on application. Simon is committed to creating an inclusive community that helps its students succeed.
The Benet Center supports students in a number of ways, including providing student career advisors, career coaches, company visits, and conference and career fair preparation.