Meet the scholars who will shape the future of business.

Simon PhD students are analytical, creative, and well-versed in solving complex business problems. There isn’t a conventional Simon candidate; we help each student maximize their own unique potential.

Inside the Simon Marketing PhD

The Marketing PhD focuses on the demand and supply of products and services. Our students acquire a powerful skillset based in economics, econometrics, statistics, machine learning, and causal inference. These skills ensure our candidates are equipped to answer substantive questions in marketing by applying or developing new empirical approaches.

Simon Professor Meets with Two Students

Learn more about our students seeking placements.

Guang Zeng

Guang Zeng

Area of Study: Marketing

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Curriculum Vitae

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Prior Education

University of Rochester, Simon Business School, MS in Business Administration

Michigan State University, Department of Economics, MS in Economics

Peking University, China Center for Economic Research, MA in Economics

Huazhong University of Science and Technology, BA in Management

Research Interests

Quantitative Marketing, Empirical IO.

Big Data, Deep Learning.

Causal Inference, Debiased Machine Learning, Structural Modelling.

Econometric Theory, Applied Econometrics.