Simon Students Having Coffee

Learn, grow, and lead.

Career advancement is the goal of virtually every business school student. That’s why our MS in Marketing Analytics is focused on helping you succeed in the constantly evolving world of digital marketing by giving you the analytical skills to not only interpret consumer data, but to use it to drive effective growth strategies.



91% of job-seeking graduates in the Marketing Analytics Class of 2022 accepted employment within six months of graduation.


View the 2022 MS Career Highlights Report

Where do our Marketing Analytics graduates go?

We connect graduates with top employers who understand the value of a world-class business education and offer comprehensive services to prepare you for career success. Here’s a sampling of companies that have recently hired Simon Marketing Analytics graduates:

AB inBev  Beech-Nut Nutrition Corporation  Bosch  ByteDance Ltd.  China Merchants Bank  Deloitte  Haitong Securities  JD.COM  Midea Group  Nestlé  NetEase, Inc.  Nielsen  Ogilvy  Sony  WE Communications  The Wright Star LLC  Zeno Group, Inc


Beyond the classroom.

Graduates have the well-rounded skill-set employers look for by preparing with experiences that expand beyond the classroom.

Integrated Student Experience »

Helps prepare you to succeed as a business professional by tailoring both your education and activities to help meet your career goals.

Experiential Learning »

Be ready for a constantly evolving business world by tackling problems for real companies with our hands-on learning opportunities.

The Benet Career Management Center »

Supports you throughout your job search by teaming up to offer a wide range of professional development services and programs that will help you gain the critical behavioral skills that employers want.

Leadership and Student Clubs »

Benefit from involvement in our many social and professional clubs that can help you develop leadership skills and expand your professional network.


Simon MSA Students outside Rush Rhees Library

A wealth of opportunity.

Marketing knowledge and skills are a necessity in today’s increasingly competitive global business environment. Regardless of the industry, success depends on satisfying the customer better than the competition. The MS in Marketing Analytics at Simon Business School prepares you for these challenges, and to succeed in both market research and sales analytics capacities.

Simon Students Look Over Simon Publication