Simon MS students collaborating in a lab.

Build your career on a solid foundation.

An MS in Marketing Analytics is about more than just reporting the numbers; it’s about being effectively prepared to use them to drive strategy. Renowned for its analytically rigorous curriculum, Simon’s economic and data-driven approach to academics equips our Marketing Analytics graduates to not only collect and interpret data, but to use it to take the guesswork out of marketing. Our expert faculty will prepare you for a wealth of related careers in areas such as marketing, marketing research, pricing, and sales management.

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STEM designation signals analytic rigor to employers, emphasizing to them that Simon graduates excel at information gathering and analysis and are prepared to use those skills to drive growth.

Like all of our MS programs, Simon’s MS in Finance program is STEM (Science, Technology, Engineering, Mathematics) designated. Simon’s STEM focused curriculum provides a wealth of tools that prepare students to succeed in a data driven, global business economy. The STEM designation is also of special benefit to international students as it offers them the opportunity to extend their Optional Practical Training, or OPT, by 24 months, for up to three full years of US work eligibility without an H-1B visa.

Data Driven Students

A data-driven curriculum.

At Simon, we’re proud to say that we are unabashedly analytical. Why? Because data drives critical business decisions, which means that those who are prepared to collect, manage, and analyze it are also prepared to lead. By learning how to read, analyze, and then use data to drive business growth, you’ll be prepared to start making a difference for your company from day one.

Our STEM-designated curriculum is designed to help you become an analytical thinker regardless of your background. You’ll grow under the direction and support of our renowned faculty, who include some of the world’s leading subject-matter experts and innovative researchers. Choose from internship or non-internship tracks depending on your goals.

Explore our curriculum »

Prepare for your career.

MS in Marketing Analytics graduates historically have an excellent job placement rate. In fact, 98% of our Class of 2019 graduates were hired into their chosen field within six months of graduation. Simon’s Jay S. and Jeanne Benet Career Management Center will help you prepare for a rewarding career by providing expert career advice on everything from résumé development to mock interviews. Simon’s professional clubs provide excellent opportunities to build your skills and your professional network.

Explore careers and outcomes »

Student Prepares for Career
Students Prep for Presentation

The Integrated Student Experience

At Simon, every part of our program is designed to transform students from learners into business professionals. We call it the Integrated Student Experience (ISE). The ISE tailors your education and activities to match your career goals. Both the Office of Student Engagement and the Benet Career Management Center will provide a variety of tools, resources, and support throughout your job search so that you’ll be prepared for your industry’s recruiting season and ready to contribute immediately when you start your new position.

Learn more about the Simon experience »

See what you'll need to prepare for Simon's MSA curriculum.


94% of graduates in the Marketing Analytics Class of 2020 accepted employment within six months of graduation.

MS Viewbook Cover

Student Next to Moneybag

Ready to learn more about academics at Simon?

At Simon Business School, a master’s degree is about more than a credential—it’s about achieving a new level of clarity. Download our brochure below to read more about how a Simon degree can help you advance your career.