Curriculum
Designed with
your goals in mind.
Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. You'll gain statistical and analytical skills, and strategies that will make you the go-to person for evidence-based insights and answers.
Choosing between internship and non-internship tracks.
Full-Time MS in Finance students can choose between internship and non-internship tracks to accommodate their goals. The non-internship track has a shorter timeline, but the benefits of the internship track are many, including a wealth of valuable real-world experience that can prepare you for career success and help differentiate you from other candidates during your job search. A majority of students choose this path for the hands-on experience and career preparation it provides.
Choosing between internship and non-internship tracks.
Full-Time MS in Finance students can choose between internship and non-internship tracks to accommodate their goals. The non-internship track has a shorter timeline, but the benefits of the internship track are many, including a wealth of valuable real-world experience that can prepare you for career success and help differentiate you from other candidates during your job search. A majority of our students choose this path for the hands-on experience and career preparation it provides.
Students are encouraged to consider the value that internships offer. Hands-on experience in the workplace is a great way to gain a competitive edge. While valuable, an internship is not required and it is important to note that we can’t guarantee placement. Talk with the Admissions Office about which track is right for you, and get more information on the Full-Time MS in Finance program in our course catalog.

Program Requirements
Students will work with an academic advisor to meet the MS in Marketing Analytics degree requirements and select elective courses that align with their career goals.
Click on a card for a brief course description. (Note: this chart is subject to change).
CIS 467
CIS 467
CIS 468
CIS 468
GBA 424
GBA 424
GBA 462R
GBA 462R
GBA 463
GBA 463
GBA 464
GBA 464
MGC 461
MGC 461
MKT 414
MKT 414
MKT 436
MKT 436
MKT 465
MKT 465
Choose 4 electives.
Click on a card for a description of that course.
CIS 432
CIS 432
CIS 434
CIS 434
MKT 431
MKT 431
MKT 433
MKT 433
MKT 437
MKT 437
MKT 439
MKT 439
MKT 440
MKT 440
MKT 451
MKT 451
Simon’s MS in Marketing Analytics program is STEM designated.
Simon's specialized master's program in Marketing Analytics meets all the requirements for a STEM-designated program. The STEM (Science, Technology, Engineering, Mathematics) designation signals analytical rigor to employers and also offers international students the opportunity to extend their Optional Practical Training (OPT) by 24 months—for up to three full years of US work eligibility without and H-1B visa.
Get more information on the MS in Marketing Analytics curriculum by downloading the course catalog.