Full-Time MBA Marketing Track

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Apply to one of the country’s top MBA programs with a marketing specialization.

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Marketing is critical for any organization.

Regardless of the business you’re in, staying ahead of your competition means understanding the customer. At Simon Business School, our MBA marketing track uniquely addresses digital marketing and works to further your career no matter what type of organization you wish to work in—for-profit or non-profit, B2B or B2C, multinational enterprise, or startup. In addition, Simon MBA students have the option to pursue a STEM designation signaling data-focused rigor to future employers and granting international students the possibility to extend Optional Practical Training (OPT).

If you’re looking to advance your marketing career in brand or product management while sharpening your skill set with the latest data-analysis and digital marketing techniques, you’ve come to the right place.
Learn about MBA in marketing jobs »

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Mitch Lovett, PhD Program Director, and Associate Professor of Marketing. Professor Lovett has taught Marketing Research, Marketing Strategy, Advertising Strategy, Consumer Behavior, and PhD Seminars in Quantitative Marketing.

Learn from world-class marketing MBA faculty.

Simon professors are noted experts, renowned researchers, and accessible mentors. Many MBA marketing courses are taught by faculty who are producing groundbreaking marketing research—expertise that will percolate into your lectures and class discussions. Your faculty’s deep knowledge and practical industry experiences will fuel your passion for marketing and build your understanding of the innovative and streamlined nature of 21st-century practices.

Simon’s faculty have expertise in digital marketing, pricing, product innovation, retailing, competition, and customer segmentation. This range of marketing areas will help you to become a well-rounded MBA graduate who understands the greater marketing landscape and is fully equipped for a successful career.

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Specialize your MBA in marketing.

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You can choose from two marketing specializations: brand management and product management. Both of these academic paths will:

Allow you the option to graduate with a STEM-designated MBA degree
Provide a degree addressing digital marketing topics in multiple contexts
Share Simon’s expertise in pricing and commerce
Teach you how to analyze large data sets for profitable pricing strategies

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In addition to the solid business foundation that an MBA degree offers, specializing your MBA in marketing allows you to pick up the analytical skills and fundamental industry knowledge needed for your future career in marketing management.

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Click the specializations below to see required courses, which you’ll take in addition to Simon’s core MBA curriculum and electives.

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Brand Management

Product Management

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Brand Management

Effective brand managers must be able to make seamless transitions between qualitative, quantitative, creative, and analytical competencies. As part of Simon’s MBA marketing track, the brand management specialization will turn you into a results-driven marketer with attributes that allow you to influence internal and external audiences. In addition to Simon’s core curriculum, your marketing-specific courses will include:

Click each tile below for a brief course description.

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Product Management

As part of Simon's MBA marketing track, the product management specialization will train you in all aspects of product positioning, from evaluating the competitive landscape for challenges and opportunities to developing and executing marketing strategies. Prepare for a marketing career where you will be a member of cross-functional teams that often include finance, research and development, packaging, operations, and supply chain executives. In addition to Simon’s core MBA curriculum, your courses in marketing will include the following:

Click each tile below for a brief course description.

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What to Explore Next

full-time programs.

Apply to one of the country’s top MBA programs with a marketing specialization.

Marketing is critical for any organization.

Learn from world-class marketing MBA faculty.

Specialize your MBA in marketing.

Brand Management

Product Management

Brand Management

Product Management