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For-profit or non-profit, B2B or B2C, multinational enterprise or startup. Regardless of the business you’re in, staying ahead of your competition means understanding the customer. Simon’s marketing MBA track will prepare you for those challenges with one of the best marketing MBA programs in the country. If you’re looking to advance your career in brand or product management while sharpening your skill set with the latest data-analysis and digital marketing techniques, you’ve come to the right place.
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Simon professors are noted experts, renowned researchers, and accessible mentors. Throughout your program, you’ll learn from Simon’s renowned faculty with deep knowledge and practical experience with a range of marketing areas including pricing, product innovation, retailing, competition, and customer segmentation.
You can choose from two specializations in our MBA in marketing track: brand management and product management. Both tracks incorporate Simon’s expertise in pricing and will teach you how to analyze large data sets to make smart decisions for profitable pricing strategies. With either track, you’ll have the option to graduate with a STEM-designated MBA.
Click the specializations below to see required courses, which you’ll take in addition to Simon’s core curriculum and electives.
Effective brand managers must be able to make seamless transitions between qualitative, quantitative, creative, and analytical competencies. Simon’s brand management track will turn you into a results-driven leader with attributes that allow you to influence internal and external audiences. In addition to Simon’s core curriculum, your coursework will include the following:
Click each tile below for a brief course description.
MKT421Advanced Marketing Strategy
MKT440Pricing and Market Analytics
MKT441Brand Management Workshop
MKT432 New Product Strategy
Choose three electives
MKT433 Advertising Strategy
MKT435 Channels Strategy
CIS/MKT437 Digital Marketing Strategy
MKT/STR439 Advanced Pricing
Our product management track will train you in all aspects of product positioning, from evaluating the competitive landscape for challenges and opportunities to developing and executing marketing strategies. You’ll learn how to be part of cross-functional teams that often include finance, research and development, packaging, operations, and supply chain executives. In addition to Simon’s core curriculum, your coursework will include the following:
MKT432New Product Strategy
CIS413 Managing Digital Products & Platforms
CIS417 Introduction to Business Analytics
ENT423 New Venture Development
GBA435 Negotiation Theory and Practice
MKT436 Marketing Analytics
STR403 Organization and Strategy
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