Avery Haviv, Associate Professor of Marketing, and winner of two Superior Teaching Awards in 2022.

Learn from research’s biggest names.

The Simon community is small by design. In fact, it is the smallest of the top-ranked business schools, which offers students the opportunity to work closely with world class scholars. Simon doesn’t require a specific undergraduate major or a minimum work experience; scholars are free to choose from any of our six research focus areas.

Accountancy Comp. and Info. Systems Economics and Mgmt.
Finance Marketing Operations Management

 

Marketing

Simon Business School offers multiple Marketing-focused programs designed to produce outstanding marketing scholars, including MBA and MS programs, and a PhD program. The distinctive features of our program are its reliance on microeconomics and psychology as foundational disciplines, and an emphasis on research based on rigorous analysis. The marketing faculty has diverse research interests, which cut across the traditional behavioral, quantitative, and managerial classifications in marketing.

Mitch Lovett, Senior Associate Dean of Education and Innovation and Marketing Professor, discusses his research in Marketing.

  • Price is the priority for busy customers

    Yufeng Huang and Bart J. Bronnenberg

    Nowadays, businesses are turning more and more to the use of cloud services. Software applications and services known as software as a service (SaaS) are available online on demand. In this way, SaaS brings corporate users an alternative to modifiable o°-the-shelf software (MO TS). A new study by Abraham (Avi) Seidmann, Xerox Professor of Information Systems and Operations Management, and Dan Ma ’03S (MS), ’06 (PhD) of Singapore Management University, shows MOTS packages still have an important role to play. They built a game-theory model to study the competition between SaaS and MOTS.

    Read the full paper

  • Socializing and Advertising

    Mitchell Lovett

    Nowadays, businesses are turning more and more to the use of cloud services. Software applications and services known as software as a service (SaaS) are available online on demand. In this way, SaaS brings corporate users an alternative to modifiable o°-the-shelf software (MO TS). A new study by Abraham (Avi) Seidmann, Xerox Professor of Information Systems and Operations Management, and Dan Ma ’03S (MS), ’06 (PhD) of Singapore Management University, shows MOTS packages still have an important role to play. They built a game-theory model to study the competition between SaaS and MOTS.

    Read the full paper

  • Comparison Shopping may Counter Demand

    Avery Haviv

    In a recent paper—“Does Purchase Without Search Explain Counter Cyclic Pricing?”—Simon assistant professor Avery Haviv explores how seasonal consumption and purchase without search may explain counter-cyclic pricing. When demand for a product increases, the price goes up as well—most of the time.

    Read the full paper

  • When Talking Trumps Twitter

    Mitchell Lovett and Renana Peres

    Research suggests that in-person conversations have more influence than social media when it comes to TV viewing. As pervasive as social media has become, it’s still no match for a good old-fashioned water cooler. When it comes to TV show recommendations, in-person conversations are the most influential way to get viewers to watch a program.

    Read the full paper

  • Competition, Innovation, and the Inverted U

    Ronald Goettler

    How does increased competition affect product innovation? A paper by senior associate dean Ronald Goettler, “Competition and Product Innovation in Dynamic Oligopoly,” tackles this important question, relevant to corporate strategy.

    Read the full paper

  • The Word of Mouth Speaks

    Mitchell Lovett

    What is it about brands that drive word of mouth? Many studies have been done about word-of-mouth (WOM) marketing, and more still on brands. Though both are central concepts in marketing, surprisingly little research has focused on the role of brands in word of mouth. Mitchell J. Lovett, assistant professor of marketing, is a co-author of a new study that is the first to explore the relationship between them. Lovett produced “On Brands and Word-of-Mouth” with Renana Peres of Hebrew University of Jerusalem and Ron Schachar of IDC Herzliya’s Arison School of Business.

    Read the full paper

  • Just How Big is WAL-MART's Impact

    Paul Ellickson

    Paul Ellickson,Simon School assistant professor of economics and of marketing, who studies the economics of retail competition, researched the question with Paul Grieco of Pennsylvania State University, in “Density versus Differentiation: The Impact of Wal-Mart on the Grocery Industry".

    Read the full paper

     

Learn more about our Marketing faculty and their research interests:

Assistant Professor
Quantitative Marketing, Empirical Industrial Organization, Pricing, Advertising, Sustainability Marketing
  1. New Features Free of Charge? Intertemporal Product Versions and Pricing in the Software Market, Marketing Science, 2022, Website
Adjunct Faculty
Assistant Professor
Digital Economy, Advertising, Consumer Search, Two-Sided Markets, Startup Business, Applied IO
  1. Monetizing Online Marketplaces, Marketing Science, 2019, Website, 6, 38
Chaired Professor
Professor Ellickson’s research interests lie at the intersection between quantitative marketing and industrial organization, with a focus on using structural modeling to understand the forces that drive strategic interaction and optimal decision making. He is particularly interested in modeling the importance of dynamic and spatial competition in retail trade.Ellickson’s research has been published in various academic journals including the Review of Economic Studies, the RAND Journal of Economics, Marketing Science, the Journal of Marketing Research, Quantitative Marketing and Economics, and the Journal of Economic Perspectives.
  1. Learning to set prices, Journal of Marketing Research, 2022, Website, 2, 59
  2. The Competitive Effects of Entry: Evidence from Supercenter Expansion, American Economic Journal: Applied Economics, 2020, 3, 12
  3. Measuring Competition in Spatial Retail, Rand Journal of Economics, 2020, 1, 51
Adjunct Faculty
Professor
Professor Goettler’s research spans quantitative marketing, industrial organization, and finance, with an emphasis on structural econometric methods to understand consumer and firm behavior. He is particularly interested in high-tech industries, focusing on the relationship between competition and innovation and on the marketing of new products. Goettler’s research has been published in various academic journals including the Journal of Political Economy, the RAND Journal of Economics, and the Journal of Marketing Research. His paper, “Equilibrium in a Dynamic Limit Order Market,” which appeared in the Journal of Finance, was nominated for the journal’s Smith-Breeden Prize and won the NYSE award for the best paper on equity trading at the 2004 Western Finance Association Meeting.
  1. Competition and Product Innovation in Dynamic Oligopoly, Quantitative Marketing and Economics / Springer, 2014, 1, 12
  2. New Drug Diffusion when Forward-Looking Physicians Learn from Patient Feedback and Detailing, Jounral of Marketing Research, 2012, 6, 49
  3. Does AMD spur Intel to innovate more?, Journal of Political Economy, 2011, 6, 119
Associate Professor
Avery Haviv's research is based on the empirical application of structural models and natural experiments to optimize strategic advertising investments, consumer search and spillovers, and spans the consumer packaged goods and video game industries, as well as healthcare. His research has appeared in Marketing Science, Management Science, Journal of Marketing, and Operations Research.
  1. Brand Building to Deter Entry and its Impact on Brand Value, Management Science, 2022, Website
  2. Consumer Search, Price Promotions, and Counter-Cyclic Pricing, Marketing Science, 2022, Website
  3. Increasing Organ Donor Registrations with Behavioral Interventions: A Field Experiment, Journal of Marketing, 2021, Website, 3, 85
Associate Professor
Frictions faced by consumers and firms – decision heuristics and information frictions, switching costs, and transportation costs; Platform design, pricing, and e-commerce; Quantitative marketing and empirical IO
  1. Learning to set prices, Journal of Marketing Research, 2022, Website, 2, 59
  2. Tied Goods and Consumer Switching Costs, Marketing Science, 2022, Website, 1, 41
  3. Intertemporal Demand Spillover Effects on Video Game Platforms, Management Science, 2020, Website, 10, 66
Adjunct Faculty
  1. Do animated line graphs increase risk inferences?, Journal of Marketing Research, 2021, Website, 3, 58
  2. Narcissism and Self- Versus Recipient-Oriented Imagery in Charitable Giving, Personality and Social Psychology Bulletin, 2018
Professor
Professor Lovett's research interests include quantitative marketing, retail strategy, targeted advertising, advertising content and schedule choices, online and offline word-of-mouth, branding, social media listening, and consumer learning. One stream of Professor Lovett's research focuses on applying and developing empirical methods for political marketing. Current projects in this stream study the dynamics behind why candidates go negative in their political advertising, how candidates can improve their targeting of political ads, and the role of advertising versus social media in influencing voter sentiment. A second stream of research examines entertainment products and how consumers learn about them as they decide whether to continue engaging. Another current stream of research examines how advertising and brand characteristics influence word-of-mouth online and offline and how these two channels differ. Professor Lovett's research has been published in Marketing Science and the Journal of Marketing Research, received research grants and awards, including the from Marketing Science Institute Institute for the Study of Business Markets’ Research Grant Silver Medalist Award, and garnered national media attention in relevant publications such as Ad Age and Marketing News.
  1. Learning to set prices, Journal of Marketing Research, 2022, Website, 2, 59
  2. Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections, Management Science, 2021, Website
  3. Empirical Research on Political Marketing: A Selected Review, Consumer Needs and Solutions, 2019, 3, 6
Professor
Professor Miklós-Thal's research spans industrial organization, marketing, and personnel economics. She is particularly interested in cartel pricing, pricing strategies in intermediate-goods markets, the impact of various marketing strategies on consumer quality perceptions, and reputational incentives in labor markets. Miklós-Thal’s research has been published in various economics and management journals, including Management Science, Marketing Science, the Journal of Marketing Research, the Journal of the European Economic Association, The Economic Journal, The RAND Journal of Economics, American Economic Journal: Microeconomics, and Games and Economic Behavior.
  1. The Economics of Dual Pricing in Vertical Agreements, Concurrences Review, 2022
  2. Input Price Discrimination by Resale Market, RAND Journal of Economics, 2021
  3. Third-Degree Price Discrimination in Oligopoly with Endogenous Input Costs, International Journal of Industrial Organization, 2021, Website
Clinical Professor
Multi-attribute Models of Consumer Behavior, Product Positioning and Pricing, Internet Marketing, Interface of Marketing and Information Systems, Salesforce Management, Productivity Measurement.
  1. Internet Banking: Gold Mine Money Pit?, Academy of Banking Studies Journal, 2007, 1 (2007), 6
  2. An Empirical Analysis of Software Life Spans to Determine the Planning Horizon for New Software, Information Technology & Management, 2006, 07 (2006)
  3. Improving Product Placement Decisions through Category Management, Journal of Retailing, 2006, 4 (2006), 84
Clinical Assistant Professor
Digital Strategy, Consumer Behavior, Ethics in Marketing, Media and Advertising, Communications
Executive Professor
Adjunct Faculty
Executive Professor
Professor
Shaffer’s research employs game theoretic models to examine pricing-related issues in IO and antitrust economics. His specialty is in the area of vertical restraints, including exclusive dealing, bundling, slotting allowances, market-sharebased contracts and resale price maintenance. He has received research grants from the US National Science Foundation, the Social Science Research Council (USA) and the Social Research Council (UK). Shaffer’s work has appeared in the American Economic Review; Economic Journal; the RAND Journal of Economics; Journal of Economics and Management Strategy; Journal of Law and Economics; Journal of Law, Economics and Organization; Journal of Industrial Economics; International Journal of Industrial Organization; Marketing Science; and Management Science. He received Emerald Management Review’s Citation of Excellence Award as the author of one of the top 50 management articles of 2002. Shaffer is a co-editor of the Journal of Economics and Management Strategy and an associate editor of the Journal of Economics and Business. He has served as a visiting scholar in the two U.S. government antitrust agencies: the Antitrust Division of the US Department of Justice and the Bureau of Economics at the U.S. Federal Trade Commission. Shaffer participated in the writing of the 2001 Federal Trade Commission’s report on slotting allowances (payments for retail shelf space), and he has twice given invited testimonyon their competitive effects, serving on a threemember panel investigating this practice at the Hearings on Global and Innovation Based Competition (1995) and again at the Federal Trade Commission’s sponsored workshop on slotting allowances (2000).
  1. Slotting Fees and Price Discrimination in Retail Channels, Marketing Science, 2022, Website
  2. The Economics of Dual Pricing in Vertical Agreements, Concurrences Review, 2022
  3. Input Price Discrimination by Resale Market, RAND Journal of Economics, 2021
Assistant Professor
Quantitative marketing, Econometric modeling, Industrial organization, Information goods, Product design
  1. Advertising Competition in a Mixed Oligopoly, Economics Letter, 2013, Website, 2, 119