Marketing
Learn from research’s biggest names.
The Simon community is small by design. In fact, it is the smallest of the top-ranked business schools, which offers students the opportunity to work closely with world class scholars. Simon doesn’t require a specific undergraduate major or a minimum work experience; scholars are free to choose from any of our six research focus areas.
| Accountancy | Comp. and Info. Systems | Economics and Mgmt. |
| Finance | Marketing | Operations Management |
Marketing
Simon Business School offers multiple Marketing-focused programs designed to produce outstanding marketing scholars, including MBA and MS programs, and a PhD program. The distinctive features of our program are its reliance on microeconomics and psychology as foundational disciplines, and an emphasis on research based on rigorous analysis. The marketing faculty has diverse research interests, which cut across the traditional behavioral, quantitative, and managerial classifications in marketing.
Mitch Lovett, Senior Associate Dean of Education and Innovation and Marketing Professor, discusses his research in Marketing.
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Price is the priority for busy customers
Yufeng Huang and Bart J. Bronnenberg
Nowadays, businesses are turning more and more to the use of cloud services. Software applications and services known as software as a service (SaaS) are available online on demand. In this way, SaaS brings corporate users an alternative to modifiable off-the-shelf software (MOTS). A new study by Abraham (Avi) Seidmann, Xerox Professor of Information Systems and Operations Management, and Dan Ma ’03S (MS), ’06 (PhD) of Singapore Management University, shows MOTS packages still have an important role to play. They built a game-theory model to study the competition between SaaS and MOTS.
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Socializing and Advertising
Mitchell Lovett
Nowadays, businesses are turning more and more to the use of cloud services. Software applications and services known as software as a service (SaaS) are available online on demand. In this way, SaaS brings corporate users an alternative to modifiable off-the-shelf software (MO TS). A new study by Abraham (Avi) Seidmann, Xerox Professor of Information Systems and Operations Management, and Dan Ma ’03S (MS), ’06 (PhD) of Singapore Management University, shows MOTS packages still have an important role to play. They built a game-theory model to study the competition between SaaS and MOTS.
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Comparison Shopping may Counter Demand
Avery Haviv
In a recent paper—“Does Purchase Without Search Explain Counter Cyclic Pricing?”—Simon assistant professor Avery Haviv explores how seasonal consumption and purchase without search may explain counter-cyclic pricing. When demand for a product increases, the price goes up as well—most of the time.
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When Talking Trumps Twitter
Mitchell Lovett and Renana Peres
Research suggests that in-person conversations have more influence than social media when it comes to TV viewing. As pervasive as social media has become, it’s still no match for a good old-fashioned water cooler. When it comes to TV show recommendations, in-person conversations are the most influential way to get viewers to watch a program.
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Competition, Innovation, and the Inverted U
Ronald Goettler
How does increased competition affect product innovation? A paper by senior associate dean Ronald Goettler, “Competition and Product Innovation in Dynamic Oligopoly,” tackles this important question, relevant to corporate strategy.
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The Word of Mouth Speaks
Mitchell Lovett
What is it about brands that drive word of mouth? Many studies have been done about word-of-mouth (WOM) marketing, and more still on brands. Though both are central concepts in marketing, surprisingly little research has focused on the role of brands in word of mouth. Mitchell J. Lovett, assistant professor of marketing, is a co-author of a new study that is the first to explore the relationship between them. Lovett produced “On Brands and Word-of-Mouth” with Renana Peres of Hebrew University of Jerusalem and Ron Schachar of IDC Herzliya’s Arison School of Business.
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Just How Big is Walmart's Impact
Paul Ellickson
Paul Ellickson,Simon School assistant professor of economics and of marketing, who studies the economics of retail competition, researched the question with Paul Grieco of Pennsylvania State University, in “Density versus Differentiation: The Impact of Wal-Mart on the Grocery Industry".
Learn more about our Marketing faculty and their research interests:
