Quantitative Marketing, Empirical Industrial Organization, Pricing, Advertising, Sustainability Marketing

Digital Economy, Advertising, Consumer Search, Two-Sided Markets, Startup Business, Applied IO

Professor Ellickson’s research interests lie at the intersection between quantitative marketing and industrial organization, with a focus on using structural modeling to understand the forces that drive strategic interaction and optimal decision making. He is particularly interested in modeling the importance of dynamic and spatial competition in retail trade.Ellickson’s research has been published in various academic journals including the Review of Economic Studies, the RAND Journal of Economics, Marketing Science, the Journal of Marketing Research, Quantitative Marketing and Economics, and the Journal of Economic Perspectives.

Professor Goettler’s research spans quantitative marketing, industrial organization, and finance, with an emphasis on structural econometric methods to understand consumer and firm behavior. He is particularly interested in high-tech industries, focusing on the relationship between competition and innovation and on the marketing of new products. Goettler’s research has been published in various academic journals including the Journal of Political Economy, the RAND Journal of Economics, and the Journal of Marketing Research. His paper, “Equilibrium in a Dynamic Limit Order Market,” which appeared in the Journal of Finance, was nominated for the journal’s Smith-Breeden Prize and won the NYSE award for the best paper on equity trading at the 2004 Western Finance Association Meeting.

Avery Haviv's research is based on the empirical application of structural models and natural experiments to optimize strategic advertising investments, consumer search and spillovers, and spans the consumer packaged goods and video game industries, as well as healthcare. His research has appeared in Marketing Science, Management Science, Journal of Marketing, and Operations Research.

Frictions faced by consumers and firms – decision heuristics and information frictions, switching costs, and transportation costs; Platform design, pricing, and e-commerce; Quantitative marketing and empirical IO

Professor Lovett's research interests include quantitative marketing, retail strategy, targeted advertising, advertising content and schedule choices, online and offline word-of-mouth, branding, social media listening, and consumer learning. One stream of Professor Lovett's research focuses on applying and developing empirical methods for political marketing. Current projects in this stream study the dynamics behind why candidates go negative in their political advertising, how candidates can improve their targeting of political ads, and the role of advertising versus social media in influencing voter sentiment. A second stream of research examines entertainment products and how consumers learn about them as they decide whether to continue engaging. Another current stream of research examines how advertising and brand characteristics influence word-of-mouth online and offline and how these two channels differ. Professor Lovett's research has been published in Marketing Science and the Journal of Marketing Research, received research grants and awards, including the from Marketing Science Institute Institute for the Study of Business Markets’ Research Grant Silver Medalist Award, and garnered national media attention in relevant publications such as Ad Age and Marketing News.

Professor Miklós-Thal's research spans industrial organization, marketing, and personnel economics. She is particularly interested in cartel pricing, pricing strategies in intermediate-goods markets, the impact of various marketing strategies on consumer quality perceptions, and reputational incentives in labor markets. Miklós-Thal’s research has been published in various economics and management journals, including Management Science, Marketing Science, the Journal of Marketing Research, the Journal of the European Economic Association, The Economic Journal, The RAND Journal of Economics, American Economic Journal: Microeconomics, and Games and Economic Behavior.

Multi-attribute Models of Consumer Behavior, Product Positioning and Pricing, Internet Marketing, Interface of Marketing and Information Systems, Salesforce Management, Productivity Measurement.

Digital Strategy, Consumer Behavior, Ethics in Marketing, Media and Advertising, Communications

Shaffer’s research employs game theoretic models to examine pricing-related issues in IO and antitrust economics. His specialty is in the area of vertical restraints, including exclusive dealing, bundling, slotting allowances, market-sharebased contracts and resale price maintenance. He has received research grants from the US National Science Foundation, the Social Science Research Council (USA) and the Social Research Council (UK). Shaffer’s work has appeared in the American Economic Review; Economic Journal; the RAND Journal of Economics; Journal of Economics and Management Strategy; Journal of Law and Economics; Journal of Law, Economics and Organization; Journal of Industrial Economics; International Journal of Industrial Organization; Marketing Science; and Management Science. He received Emerald Management Review’s Citation of Excellence Award as the author of one of the top 50 management articles of 2002. Shaffer is a co-editor of the Journal of Economics and Management Strategy and an associate editor of the Journal of Economics and Business. He has served as a visiting scholar in the two U.S. government antitrust agencies: the Antitrust Division of the US Department of Justice and the Bureau of Economics at the U.S. Federal Trade Commission. Shaffer participated in the writing of the 2001 Federal Trade Commission’s report on slotting allowances (payments for retail shelf space), and he has twice given invited testimonyon their competitive effects, serving on a threemember panel investigating this practice at the Hearings on Global and Innovation Based Competition (1995) and again at the Federal Trade Commission’s sponsored workshop on slotting allowances (2000).

Quantitative marketing, Econometric modeling, Industrial organization, Information goods, Product design