Yufeng Huang
Associate Professor
Area(s) of Expertise
Marketing
Bio
Before joining Simon, Yufeng Huang obtained his PhD in Marketing and MS in Economics at Tilburg University (Netherlands).
- Courses
-
Advanced Topics in Quantitative Marketing ResearchProgramming for Analytics
- Research Interests
-
Frictions faced by consumers and firms – decision heuristics and information frictions, switching costs, and transportation costs; Platform design, pricing, and e-commerce; Quantitative marketing and empirical IO
- Teaching Interests
-
Data analytics and pricing
- Publications
-
Consumer Transportation Costs and the Value of E-commerce: Evidence from the Dutch Apparel Industry2022Marketing ScienceIntertemporal Demand Spillover Effects on Video Game Platforms2020Management ScienceIssue10Volume66Learning by doing and the Demand for Advanced Products2019Marketing ScienceIssue1Volume38Pennies for your thoughts: Costly product consideration and purchase quantity thresholds2018Marketing ScienceIssue6Volume37Corruption and Firm Growth in Transitional Economies (in Chinese)2010China Economic QuarterlyIssue4Volume015