Professor John Schloff

John Schloff

Executive Professor
Area(s) of Expertise

Mr. Schloff is a growth professional at heart, with 25+ years of marketing leadership experience across a diverse number of companies and industries. With executive roles that include strategy, marketing, product management, general management and new business development, Schloff has launched over 50 new products/businesses. He is adept at re-inventing customer processes to deliver greater value, and specializes in taking emerging technologies into traditional markets. He believes excellence in marketing requires an understanding of both the art and the science of the discipline, that market pull outweighs technology push, and that great marketing is nothing unless it creates great business. He believes strategy is critical, but only if it is implementable, and believes an aligned and motivated team can outperform a single superstar every day of the week. Mr. Schloff has substantial global leadership experience, has lived and worked abroad and believes diversity is a cornerstone of success, and that a leader’s job is to create an environment for people to win.

Marketing Projects and Cases
Principles of Marketing
Supervised Teaching- MKT 203
New Product Strategy
Product & Brand Strategy
Marketing Projects
Teaching Interests

Product Management
New Product Strategy

CS 4-110B Carol Simon Hall