Paul Nelson

Paul Nelson

Clinical Professor
Area(s) of Expertise
Marketing
Bio

Nelson directs the Brand Management Program at Simon. Nelson previously taught at the Krannert Graduate School of Management at Purdue University. He has been inducted into Beta Gamma Sigma, Omicron Delta Epsilon, Pi Mu Epsilon and Phi Beta Kappa.

Courses
Brand Management Workshop
Consumer and Brand Research
Marketing Management Analytics
Marketing Research
Economics and Marketing Strategy for MS Students
Health Care Strat/Bus Plan Dev
Marketing Analytics Project
Marketing Research & Analytics
Business Analytics Project
Research Interests
Multi-attribute Models of Consumer Behavior, Product Positioning and Pricing, Internet Marketing, Interface of Marketing and Information Systems, Salesforce Management, Productivity Measurement.
Teaching Interests

Professor Nelson’s teaching and research interests are concentrated on the multi-attribute model of consumer behavior, brand management, product posi­tioning and pricing, outsourcing and the Internet.

Publications
Simon Marketing
2023
Customer Needs and Solutions
Volume
10
Determinants of Price Discounts in Banking ASP Systems
2012
Academy of Banking Studies Journal
Internet Banking: Gold Mine Money Pit?
2007
Academy of Banking Studies Journal
Issue
1 (2007)
Volume
6
An Empirical Analysis of Software Life Spans to Determine the Planning Horizon for New Software
2006
Information Technology & Management
Issue
07 (2006)
Improving Product Placement Decisions through Category Management
2006
Journal of Retailing
Issue
4 (2006)
Volume
84
Observed and Unobserved Heterogeneity in Brand Choice Models
2006
Marketing Science
Issue
4
Volume
25
Observed and Unobserved Preference Heterogeneity in Brand Choice Models
2006
Marketing Science
Issue
4 (July-August 2006)
Volume
25
Testing the Statistical Significance of Linear Programming Estimators
2006
Management Science
Issue
1 (January 2006)
Volume
52
3-204 Carol Simon Hall
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