Avery Haviv Faculty

Avery Haviv

Associate Professor
Area(s) of Expertise
Marketing
Bio

Avery Haviv is an Associate Professor of Marketing at the Simon Business School. Avery joined the Simon Business School as an Assistant Professor after receiving his Ph.D. in Quantitative Marketing from the University of Toronto Rotman School of Management. His research interest is in the empirical application of structural models and natural experiments to optimize marketing investment and performance, and has been published in Marketing Science, Management Science, Journal of Marketing, and Operations Research. His teaching, for which he has won multiple awards, focuses on the selection and application of causal and predictive models. He has also worked as a consultant in the market research industry.

Courses
Marketing Workshop
Predictive & Causal Analytics
Research Interests
Avery Haviv's research is based on the empirical application of structural models and natural experiments to optimize strategic advertising investments, consumer search and spillovers, and spans the consumer packaged goods and video game industries, as well as healthcare. His research has appeared in Marketing Science, Management Science, Journal of Marketing, and Operations Research.
Teaching Interests

Avery Haviv's teaching focuses on the selection and application of causal and predictive models to solve marketing problems. Avery has won the the Simon School of Business Superior Teaching Award in Business Analytics in 2018, 2019, 2020, and 2022, in Marketing Analytics in 2019 and 2022, and the Gitner Prize for Teaching Excellence in 2019.

Publications
Brand Building to Deter Entry and its Impact on Brand Value
2023
Management Science
Consumer Search, Price Promotions, and Counter-Cyclic Pricing
2022
Marketing Science
Increasing Organ Donor Registrations with Behavioral Interventions: A Field Experiment
2021
Journal of Marketing
Issue
3
Volume
85
Cyclic Variables and Infinite Horizon Structural Dynamic Models
2020
Operations Research
Intertemporal Demand Spillover Effects on Video Game Platforms
2020
Management Science
Issue
10
Volume
66
Measuring and Understanding Brand Value in a Dynamic Model of Brand Management
2017
Marketing Science
Issue
4
Volume
36
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