Professor Mantena currently serves as the Faculty Director for the MBA programs at Simon. In this role, he oversees Simon's Full-time, Professional, and Executive MBA programs. He teaches various analytics and digital strategy courses in these programs. His research interests are in the economics of digital and information-rich products. Prior to his academic career, Mantena worked as a sales manager for a consumer goods multinational firm and founded an aquaculture company in India.
Data AnalyticsBusiness ModelingIntroduction to Business AnalyticsManagerial Data AnalysisManagerial Decision AnalysisManaging Digital Products & PlatformsProbability & Descriptive Analytics
- Research Interests
His research explores how the increasing digitization of products and services alters competition, strategy and market structure. He studies issues of pricing, product design and strategy for digital products and services. In addition, he also has research interests in measuring decision performance, revenue management and information economics.
- Teaching Interests
Quantitative Modeling, Business Analytics, Management of Information Technology and Digital Product Strategy
Impact of Product and Platform Level Sampling on the Sale of Online Video CoursesMarket Share Contracts in B2B Procurement Settings with Heterogeneous User Preferences2021Production and Operations Management, 31(3), 2022, 1290-1308Issue3Volume31Reflections on Teaching OnlineReflections on Teaching OnlineSSRNLeadership Training In An MBA Program Using Peer-led Team Learning2013American Journal of Business Education (AJBE)Issue2Volume6Co-opetition Between Differentiated Platforms in Two-Sided Markets2012Journal of Management Information SystemsIssue2Volume29Literature survey: Mathematical models in the analysis of durable goods with emphasis on information systems and operations management issues2012Decision Support SystemsIssue2Volume53Competition and Strategic Partnership between Intermediary Platforms in the Presence of Heterogeneous Technologies2012Institute of Electrical and Electronics Engineers (IEEE)Literature Survey: Mathematical Models in the Analysis of Durable Goods with Applications to IS Research2011Institute of Electrical and Electronics Engineers (IEEE)Platform-based information goods: The economics of exclusivity2010Decision Support SystemsIssue1Volume50CIST 2009: Conference on Information Systems and Technology2009Diagnosing decision quality2008Decision Support SystemsIssue1Volume45Exclusive Licensing in the Video Gaming Industry2007CONVERGING DIGITAL TECHNOLOGIES: AN OPPORTUNITY OR A THREAT?2002AMCIS 2002 ProceedingsMarket Expansion or Margin Erosion: The Double-Edged Sword of Digital Convergence2002ICIS 2002 ProceedingsOn technology markets that tip: Increasing returns, competition, and discontinuous shifts in consumer valuation1999