Shelby George

Shelby is an ERISA attorney, Certified Financial Education Instructor, Certified Behavioral Finance Advisor, and self-described advocate for retirement savers and health consumers everywhere. She has dedicated nearly 15 years to helping the industry better serve employers and their participants. With subject matter expertise in the Affordable Care Act, ERISA fiduciary best practices, retirement planning and 401(k) investments, Shelby is a frequent speaker at numerous industry events. In addition, Shelby is frequently quoted for her expertise in retirement and financial planning topics in national industry publications including U.S. News & World Report, Bloomberg Businessweek, WealthManagement.com, and WSJ Digital. In January 2019, she joined benefits technology firm, Perspective Partners, as CEO. Under her leadership, Perspective Partners gives workers personalized, trustworthy guidance that connects them to the employee benefits they need most. In addition, Shelby founded The New Normal Club, a community of support and information for women who are navigating the health shock of a loved one. Shelby is a true financial planning evangelist, on a mission to help Wall Street better meet the needs of Main Street.