Young Sun Lee

Young Sun Lee

Clinical Associate Professor
Area(s) of Expertise
Management Communication
Bio

Professor Lee earned a Ph.D. in Communication from Florida State University and has taught a variety of communication courses at Florida State. Prior to pursuing her Ph.D., Lee served as a senior marketing consultant and executive researcher for The Nielsen Company in Seoul, South Korea.

Courses
Management Communications
Professional Communication
Ph.D. Communication Workshop
PhD Communication Workshop
Research Interests
Persuasion, Social Marketing, Brand Communication, Health Communication
Teaching Interests

Managerial Communication: presentations, public speaking, interpersonal communication; Marketing Communication

Publications
Successful Learning Communities During Times of Disruption: Developing a Community of Inquiry in Business Communication
2021
Business Communication Research and Practice, 4(1)
Issue
1
Volume
4
Innovations with businesscommunication in classrooms: Instructional note on practice-based presentation topics and online communication practice tools
2020
Business Communication Research and Practice, 3(1)
Integrating Self-Affirmation with Health Risk Messages: Effects on Message Evaluation and Response
2017
Health Communication
Issue
2
Volume
32
Assessing Brand Communication Strategies on Social Media: A Comparative Analysis of Global Brands’ Twitter Usage in the U.S. and South Korea
2016
Asian Communication Research
Issue
1
Volume
13
Genre Matters: A Comparative Study on the Entertainment Effects of 3D in Cinematic Contexts
2014
3D Research
Issue
3
Volume
5
Do brands talk differently?: An examination of product category involvement of elaboration likelihood model in Facebook
2014
Journal of Advertising and Promotion Research
Issue
2
Volume
3
Responsibility and representation
2011
Media, Culture and Economy: Critical Interrogations. (Korean Translation)
2-316 Carol Simon Hall
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