Young Sun Lee
Professor Lee earned a Ph.D. in Communication from Florida State University and has taught a variety of communication courses at Florida State. Prior to pursuing her Ph.D., Lee served as a senior marketing consultant and executive researcher for The Nielsen Company in Seoul, South Korea.
Management CommunicationsProfessional CommunicationPh.D. Communication WorkshopPhD Communication Workshop
- Research Interests
Persuasion, Social Marketing, Brand Communication, Health Communication
- Teaching Interests
Managerial Communication: presentations, public speaking, interpersonal communication; Marketing Communication
Successful Learning Communities During Times of Disruption: Developing a Community of Inquiry in Business Communication2021Business Communication Research and Practice, 4(1)Issue1Volume4Innovations with businesscommunication in classrooms: Instructional note on practice-based presentation topics and online communication practice tools2020Business Communication Research and Practice, 3(1)Integrating Self-Affirmation with Health Risk Messages: Effects on Message Evaluation and Response2017Health CommunicationIssue2Volume32Assessing Brand Communication Strategies on Social Media: A Comparative Analysis of Global Brands’ Twitter Usage in the U.S. and South Korea2016Asian Communication ResearchIssue1Volume13Genre Matters: A Comparative Study on the Entertainment Effects of 3D in Cinematic Contexts20143D ResearchIssue3Volume5Do brands talk differently?: An examination of product category involvement of elaboration likelihood model in Facebook2014Journal of Advertising and Promotion ResearchIssue2Volume3Responsibility and representation2011Media, Culture and Economy: Critical Interrogations. (Korean Translation)