The Center for Pricing at Simon Business School in Rochester, New York

Excellence in pricing education.

The Center for Pricing was founded to promote excellence in pricing education and research at Simon Business School, as well as to provide a platform for meaningful interaction between business executives, educators, and researchers in this high-demand field.

Pricing is a rapidly growing discipline, and Simon—famous for its economics-based empirical and analytical research—is leading the way.

MBA Pricing Track

Simon Business School is proud to be the first institution to offer a comprehensive Pricing Track within the MBA program. The track includes the historically popular Pricing Policies course as well as specialized advanced courses in pricing, negotiations, market research, competitive strategy, and database marketing.

MBA Pricing Track

The Simon School is proud to be the first institution to offer a comprehensive Pricing Track within the MBA program. The track includes the historically popular Pricing Policies course as well as specialized advanced courses in pricing, negotiations, market research, competitive strategy, and database marketing.

Pricing is one of the most important, least understood, and most controversial decisions firms have to make. Doing it poorly is easy; doing it well is a challenge. Not surprisingly, there is a growing and largely unmet demand for talented graduates who have the know-how and training in pricing techniques and strategies to improve bottom-line profits.

Students who graduate with the Pricing Track are comprehensively trained in state-of-the-art pricing theory and techniques. Our graduates are well equipped to make an immediate impact on their company’s bottom line.

Pricing Research

Simon Business School faculty have a wide variety of research interests related to pricing.

Specific team research interests include the following:

Pricing Research

The Simon Business School faculty have a wide variety of research interests related to pricing.

Specific team research interests include the following:
 
  • Pricing contracts

  • Cartel pricing

  • Demand modeling

  • Conjoint analysis

  • Telecommunications pricing


Recent research in pricing by Simon School faculty:
 
  • “Price-Matching Guarantees, Retail Competition, and Product-Line Assortment,” Simon Business School Working Paper No. FR 03-29, Anne T. Coughlan and Greg Shaffer

  • “Resale Price Maintenance and Restrictions on Dominant Firm and Industry-Wide Adoption,” CESifo Working Paper Series No. 2032, Øystein Foros, Hans Jarle Kind and Greg Shaffer

  • “Exclusionary Discounts,” CCP Working Paper No. 07-13, Janusz A. Ordover and Greg Shaffer

  • “On the Incidence and Variety of Low-Price Guarantees,” Journal of Law and Economics, Vol. 47, p. 307, 2004, Maria Arbatskaya, Morten Hviid and Greg Shaffer

For a list of more pricing research at Simon, please visit www.ssrn.com/link/simon-school.html.

Pricing Talent

Does your firm need pricing talent that really "gets it?" Simon Business School is the best place to find high caliber pricing talent. With a strong foundation in economics and quantitative research, our pricing talent learns modern price theory and the latest pricing best practices.

Pricing Talent

Does you firm need pricing talent that really "gets it?" Simon Business School is the best place to find high caliber pricing talent. With a strong foundation in economics and quantitative research, our pricing talent learns modern price theory and the latest pricing best practices. This specialized pricing knowledge may be the key to enhancing your firm's performance.

Besides foundational course work in finance, accounting, statistics, marketing, operations, and information systems, our Pricing Track offers students the opportunity to delve deeper into the most relevant pricing topics. Our Pricing Track features course work in a variety of areas, which produce well rounded and strategic thinking pricers who just "get it." Our curriculum ensures that our talent has both the analytical skills and the general business acumen to have a positive impact in most any role:
 

  • Demand modeling

  • Product line pricing strategy

  • Price elasticity estimation

  • Regression analysis

  • Competitive pricing strategy

  • Advanced pricing analytics

  • B2B pricing

  • Negotiations and game theory

  • Cost allocation

  • Conjoint analysis

In addition to having a strong pricing foundation, many of our students have international work experience.

To begin searching for pricing talent which meets your specific needs contact Steven Simpson, director of corporate relations, at steven.simpson@simon.rochester.edu.  

Get Involved

The Center for Pricing encourages Simon Business School and University of Rochester alumni, friends, and anyone interested in pricing to get involved with the Center’s activities and courses. Some of the ways you can get involved include:

Get Involved

The Center for Pricing encourages Simon School and University of Rochester alumni, friends, and anyone interested in pricing to get involved with the Center’s activities and courses. Some of the ways you can get involved include:
 

  • Supporting the Center for Pricing’s current activities and future development by becoming a corporate or individual donor

  • Serving as a guest speaker in the Pricing Club’s lunch-and-learn series

  • Hosting the student Pricing Club for a corporate visit

  • Recruiting Simon School Pricing students for internships or full-time positions

  • Engaging Simon School Pricing students for a consulting project to help your company with pricing strategy, tactics, and implementation

If you are interested in getting involved or have any questions, please contact Greg ShafferJeanine Miklos-Thal, or a member of the Marketing Faculty.