John Long

Frontier Communications/Rochester Telephone Emeritus Professor
Area(s) of Expertise
Finance
Research Interests
Professor Long has research interests primarily in the area of financial economics. In his pub­lished articles, he has addressed many of the financial decision problems faced by individuals and firms. These include total savings and portfolio-selection decisions (with particular emphasis on income tax implications and the performance of sophisticated portfolio-selection techniques), investment-project evaluation and dividend-policy choice. In other articles, he addresses the behavior of rel­a­tive asset prices, the measurement of “abnormal” asset returns, the implications of taxes and inflation for common stock prices and the term structure of interest rates. With Charles I. Plosser, Long has done theoretical and empirical research on fundamental interpretations of fluctuations in economic activity (business cycles). Long is a past editor and advisory editor of the Journal of Financial Economicsand a member of Beta Gamma Sigma.
Teaching Interests

Financial Economics Price Theory

Publications
Implementing Fischer Black's Simple Discounting Rule
2010
Journal of Applied Corporate Finance
Issue
2 (Spring 2010)
Volume
22
Using Proxies for the Short Rate: When are Three Months Like an Instant?
1999
Review of Financial Studies
Issue
4
Volume
12
The Numeraire Portfolio
1990
Journal of Financial Economics
Issue
1
Volume
26
Sectoral Vs. Aggregate Shocks in the Business Cycle
1987
American Economic Review
Issue
2
Volume
77
Comments on "Gaussian Demand and Commodity Bundling
1984
Journal of Business
Issue
1 (Part 2)
Volume
57
Real Business Cycles
1983
Journal of Political Economy
Issue
1
Volume
91
Signalling: Efficiency and Equilibrium
1979
Economics Letters
Volume
4
The Market Valuation of Cash Dividends: A Case to Consider
1978
Journal of Financial Economics
Issue
2
Volume
6
Portfolio Strategies and Performance
1977
Journal of Financial Economics
Issue
2
Volume
5
Efficient Portfolio Choice with Differential Taxation of dividends and Capital Gains
1977
Journal of Financial Economics
Issue
1
Volume
5
Stock Prices, Inflation, and the Term Structure of Interest Rates
1974
Journal of Financial Economics
Issue
2
Volume
1
Consumption-Investment Decisions and Equilibrium in the Securities Market
1972
Praeger Publishers
Wealth, Welfare, and the Price of Risk
1972
Journal of Finance
Issue
2
Volume
27
Corporate Investment Under Uncertainty and Pareto Optimality in the Capital Market
1972
Bell Journal of Economics and Management Science
Issue
1
Volume
3
2-347 Carol Simon Hall
585.275.3358