Paul Nelson
Clinical Professor
Area(s) of Expertise
Marketing
Bio
Nelson directs the Brand Management Program at Simon. Nelson previously taught at the Krannert Graduate School of Management at Purdue University. He has been inducted into Beta Gamma Sigma, Omicron Delta Epsilon, Pi Mu Epsilon and Phi Beta Kappa.
- Courses
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Brand Management WorkshopConsumer and Brand ResearchMarketing Management AnalyticsMarketing ResearchEconomics and Marketing Strategy for MS StudentsHealth Care Strat/Bus Plan DevMarketing Analytics ProjectMarketing Research & AnalyticsBusiness Analytics Project
- Research Interests
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Multi-attribute Models of Consumer Behavior, Product Positioning and Pricing, Internet Marketing, Interface of Marketing and Information Systems, Salesforce Management, Productivity Measurement.
- Teaching Interests
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Professor Nelson’s teaching and research interests are concentrated on the multi-attribute model of consumer behavior, brand management, product positioning and pricing, outsourcing and the Internet.
- Publications
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Internet Banking: Gold Mine Money Pit?2007Academy of Banking Studies JournalIssue1 (2007)Volume6An Empirical Analysis of Software Life Spans to Determine the Planning Horizon for New Software2006Information Technology & ManagementIssue07 (2006)Improving Product Placement Decisions through Category Management2006Journal of RetailingIssue4 (2006)Volume84Observed and Unobserved Heterogeneity in Brand Choice Models2006Marketing ScienceIssue4Volume25Observed and Unobserved Preference Heterogeneity in Brand Choice Models2006Marketing ScienceIssue4 (July-August 2006)Volume25Testing the Statistical Significance of Linear Programming Estimators2006Management ScienceIssue1 (January 2006)Volume52